The employees trust and believe the visions of the leader and are very motivated. This organization is rapidly expanding organization, which is becoming increasingly popular among its customers. With an extensive marketing plan the organization can surely become the most popular place for rock climbing activities in Swansea.
Dynamic rock is an organization established in the year 2004, with the aim of developing the indoor climbing center in the city of Swansea, United Kingdom. The company provides for the much-needed centre for the climbers from all over the country. This organization aims at providing the rock climbers with a friendly and accessible centre to pursue their passions. This organization is categorized under the Rock industries, with a small group of well-integrated staff members. (Dynamic rock, 2010) This dynamic organization has various opportunities and faces tough market competition. Under this paper we would try and analyze the strengths and weaknesses of the organization, we would provide a competitor analysis so as to understand the scope of the organization in the near future. Applying the theories of strategic planning and leadership styles we would analyze how the organization can strengthen its long-term position.
The report would have been more effective if the method of primary research among the customers would have been adopted. The customers’ views on the products and services offered by the organization would have been very accurate and would have provided an effective marketing strategy for the organization.
The paper aims at the strategic analysis of the organization Dynamic Rocks. SWOT analysis would be applied to for the detailed understanding of the structure of the organization. The theories of Porter’s five forces and Ansoff’s analysis would be applied for the analysis of the rock industry and the company’s position