In order to analyse the appraisal, the report focuses upon four important factors like that of motivation of IKEA for going international, the selection of the market, the entry strategy of the company in the selected market and the corporate strategy. The report also has a dedicated section reinstating the major points in the summary and conclusions.
Established in the year of 1943 by a teen ager named Ingvar Kamprad (who was only seventeen years old), IKEA came a long way to be an industry leader in the arena of home products that include furniture, accessories, kitchen and bathroom all across the globe. The acronym IKEA stands for ‘Ingvar Kamprad Elmtaryd Agunnaryd’ and is managed by a Dutch registered foundation. This retail giant has total employee strength of more than 127,000 and the core competency of the company is that of manufacturing and selling assembled furniture. The company basically works with the concept of franchisee. This leading furniture brand targets to encompass major part of the society as it believes in providing world class products to the mass. For the purpose, it inculcates the strategy of competitive pricing. The company also has strong initiatives in the aspects of social responsibilities and environmental programs along with charitable involvements. It can be said without doubt that these factors have been instrumental for the success of the organizational in the international market.
Bank of America along with the US investment bank, Merrill Lynch is one of the world’s largest brokerage firms. It has a client asset of $ 2.2 trillion. More than 15000 financial advisors are associated with the company to serve its clients from 150 countries. In United States, its portfolio covers 99% of US fortune 500 companies and 83% of Fortune Global 500 companies. It is a global leader on services in investment banking solutions which includes global high-yield debt, global M&A, commercial lending and global equity. The investment