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Gender stereotypes in the media - Essay Example

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Gender stereotypes in the media

When analyzing several commercials from Gender Stereotype (, specific roles can be seen that are based on expectations of each gender.
The first set of gender stereotypes presented in the first commercial show a distinct difference between the masculine and feminine roles. The male is seen working at a computer, which implies the function that men are supposed to have in society. When the woman comes into the room, she immediately begins undressing and getting into lingerie. Throughout the commercial, the woman represents the sex object that is able to entice men. Even though she walks in with a business suit, it becomes secondary to the lingerie. The masculine role is furthered by this when the sexual representation of the woman is able to interrupt the work that the man is doing in the commercial. More importantly, other men that see this on the webcam show the appeal to the sex object and the concept of men is based on the corporate and work figure.
The second commercial that is used implies the same concepts about gender stereotype. The female figure is again seen as a sexual object through the lack of actions that she takes. She is seen bathing in the sun with a skimpy bikini and is unaware of what is occurring around her. The male is in the background with a fake lawn mower, which he is using to watch the woman. The gender role of the woman is based on creating a specific sexual object and figure, while the male looking at the female implies a working man that can easily be distracted or changed by watching the opposite sex.
The third commercial holds to the same gender stereotypes that are incorporated in the media. There are several women that are seen throughout the commercial. Each are wearing shorter dresses, even with the work clothes that they are wearing. The size and figure of each of the women is a skinnier look, with ...Show more


The concept of gender stereotyping is one that is prevalent in society and which continues to drive forward thought processes and beliefs about sexuality. When looking at different ads and concepts, it can be seen that gender stereotypes is one of the driving factors of…
Author : mherman
Gender stereotypes in the media
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