STRATEGIC MANAGEMENT(MBA) - Essay Example

The recommendations to the company form a vital segment of the paper. It can be said that the paper does not only analyse the past but also the future of the company. Marriott International is world renowned franchisor as well as operator of a wide spectrum of hotel and also allied lodging facilities. It was established by J. W Marriott in Washington, D.C. in United States in 1927. The globally present hotel’s and lodging of Marriott is presently led by J. W Marriott, Jr. Marriott International’s headquarter is situated in Bethesda, Maryland, United States.

It has over 150,000 employees globally of which approximately 60 percent belongs to women and minorities category. It has 18 different brands and larger than 3400 hotels and also resorts globally. It is recognised as a leader in hospitality industry. They are also recognised by Fortune as one of the ‘100 Best Companies to Work For’. This recognition has been conferred to them for last few consecutive years. There have around 3100 hotels and lodging facilities operating in United States alone and also they have a presence in around 70 different countries throughout the world.

Marriott International in a period of around 80 years has been able to place themselves as a class apart in their industry. They have always been committed towards effective and efficient service towards their consumers. They have followed a motto of ‘people, places, purpose’ in their service activities. They are global hospitality industry leader. Thus they look to follow their motto of serving people better by constantly looking to innovate and develop better service. The vision of Marriott is ‘to be the world’s lodging leader’.

The vision has provided the organisation an aim which they can try and look to achieve. They are moving towards reliving their vision by taking care of their quests, developing an extremely diverse and skilled workforce, wide-ranging