We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Msc management and marketing - Essay Example

Comments (0) Cite this document
Summary
It is quite strange to see that the ad agencies are still called by their names when most of the progressive organisations have started to integrate their marketing communication efforts. In the standard marketing literatures, communication is a much appraised technique to…
Download paper
GRAB THE BEST PAPER

Extract of sample
Msc management and marketing

In the UK car market, there has been a high number of big automotive profiles, so it is of utmost significance that any car manufacturer invests a huge amount of capital in the marketing communication to develop a high brand awareness and sustain the same. Back in the year 2005, the expenditure in the UK media has been £ 600 m which contributed 2 % of the total sales. Due to the high competitive prices, longer product life cycle of the new cars, competition from the second hand automobiles, having a brand identity at the front position is important for the success of the automobile manufacturer. Looking at the current UK automobile market scenario, mass market media like television and press have been considerably significant in the marketing communication mix to attract more customers. However in the current market scenario, significance of other communication media is growing gradually. Organisations must frame and introduce programs to apply and promote the brand positions, the organisation has opted for. If a car manufacturer wants to establish itself as manufacturr of premium quality cars at a high price, it needs to have in house production facilities to sustain the high quality. At the same time, they need to communicate this quality to their customers in order to rationalize the premium pricing for their products (Oxford University Press, 2004).
Before considering and implementing the integrated marketing communication strategy, Land Rover must investigate into a number of issues which can impact on the organisation. There can be a number of issues in this automobile industry; few of them have been discussed here.
High purchasing and running cost of the automobiles: The purchasing and running cost of the cars has been quite on higher range. A number of factors have been influential to decide on the cost incurred for the same. While some of the costs may not be so new for the consumers, some other new additions have raised the concern. Some of the ... Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Msc management and marketing Essay Example | Topics and Well Written Essays - 2000 words”, n.d.)
Retrieved from https://studentshare.net/miscellaneous/403191-msc-management-and-marketing
(Msc Management and Marketing Essay Example | Topics and Well Written Essays - 2000 Words)
https://studentshare.net/miscellaneous/403191-msc-management-and-marketing.
“Msc Management and Marketing Essay Example | Topics and Well Written Essays - 2000 Words”, n.d. https://studentshare.net/miscellaneous/403191-msc-management-and-marketing.
  • Cited: 0 times
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
MSc computer system security 'RFID'
Apparently, RFID and Barcodes technologies are considered as one of the key drivers in supply chain management operations to categorize objects or merchandize at various workflow stages. In the intervening time, Biometric and Smartcard technologies are employed for access control procedures, banking and communication industry.
20 Pages(5000 words)Essay
Master of MSC marketing
This study aims to investigate the impact of IT affordances on branding in the teenage technology market; review of current trends in the branding for the youth market in relation to current market theory; how information technology (IT) can be used in branding for the youth market; outline recommendations as to how teenage market can be better exploited commercially.
5 Pages(1250 words)Essay
MSc Strategic Accounting
The strategic costing technique tends to offer significant benefits to the organisations in terms of clearly exploring accounting information associated with the growth as well as the execution of the organisational core business strategy. The technique proactively supports the organisations through highlighting non-strategic directions that occur in different practices of the management accounting process.
10 Pages(2500 words)Essay
Assignment for MSc in Innovation Management
Radical change is usually emergent, spontaneous and unplanned, although Mintzberg (1989) noted that even carefully planned and executed change would have emergent impacts. Ackerman (1997) distinguished two types of radical change: transformational and transitional.
14 Pages(3500 words)Essay
MSc International Marketing Management
Per se, it has turned into cutting-edge managerial approaches with a contact on all operations of the company and its networks. Two key current challenges justify exceptional attention which will shape future marketing professionals; Global spreading out in the present day is the same as it was in the past when one needed to open a new store in another part of a town.
4 Pages(1000 words)Essay
Marketing management
More and more companies today resort to differentiated marketing through highly focused segmentation and targeting strategies. When new products and services are being introduced, the successful entry to the market as well as its growth will depend
12 Pages(3000 words)Essay
Marketing management
It is forecasted that cellular systems using a digital technology will become the universal method of telecommunications. In the year 2005, there were more than 100 million cellular subscribers worldwide. It
10 Pages(2500 words)Essay
Marketing
In Coventry University, there is faculty named Faculty of Business Environment and Society, which was established in August 2005 following a restructruing of the university’s academic provision.
16 Pages(4000 words)Essay
MSc International Marketing Management
This has been illustrated by Drucker (1993) who argues that, "because the purpose of business is to create a customer, the business
16 Pages(4000 words)Essay
MSc International Marketing/Business Investigation Examination Project
The characteristics of the students will expand the vantage view of the management school of thought rationale approach to allow an additional forecasting information breakdown (Burnes, 2004). The analysis will institute a great way to
20 Pages(5000 words)Essay
Let us find you another Essay on topic Msc management and marketing for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us