The purpose of this study is to determine challenges facing internet marketing among the existing established firms and prospective new companies in the global market. The main focus will be on the impact and effectiveness of search engine optimization (SEO) and associated…
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"The Impact of Internet Marketing on traditional Marketing channels: An analysis of Search Engine Optimization by Online Marketing Firms"
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The study techniques Information will be collected sampling of the techniques employed by various companies to ensure they capture users through natural search engine optimization, pay-per-click advertising, and paid inclusion. This study is to identify and recommend its finding for the improved internet marketing techniques especially to new business that are challenged by the relatively high entry costs from other media and how to effectively do so.
Conventional mass marketing techniques from the last century are now increasingly been shunned for the modern online marketing techniques propagated as today’s hi-tech savvy generation forces marketing firms to resort to internet marketing. The forum efficacy was emphatically demonstrated during the recent U.S. presidential elections when the initially less well connected candidate (Barrack Obama) managed to upstage the more established names with a landslide electoral victory by utilising the social networking forums available through the internet hence highlighting the formidable potent force of online marketing. Internet marketing has become one of the fastest growing sectors in the current competitive business world.
This is especially manifest in advertising and Ecommerce, whereby even business start-ups are able to utilise the net to market their products at lower costs as compared to the conventional methods. Firms are now able to market their products globally through two business models: business-to-customer (B2C) and business-to-business (B2B). This medium has brought tremendous success to many sectors including banking, auction marts, sports, information, education, and the music industry.
According to the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers, US online advertising spent a total of $16.9 billion in 2006. This was inform of search engine marketing (e.g. Google, MSN, Yahoo!, and Ask.com), display advertising, viral campaigns ...
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This research aims to suggest new and innovative ways of maximizing the changing face of the media; expose business owners, employers and managers to the basic needs and expectations of the customer in the running of businesses; enhance communication in the organization; maximize the influence of new media on customer relationship management system.
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