In every aspect of business proper two way communication is required between the organization and the stakeholders for the successful management of business.
Marketing is one of the vital areas of business in which computers made lot of revolutionary changes. Earlier marketers had the limitation of targeting only a group or mass of customers. Such difficulties were an old story now with the introduction of internet, emails, and social networks. Now it is possible to reach any person in the world with the help of computers and interent. Facebook, Youtube, Myspace, Cyworld, Twitter, Orkut etc are some of the popular social networks in the computer world at present which are being utilized by the marketing people to reach individual customers. According to Shih (2009), right this moment, 150000000 people are interacting with friends and talking about the brands on facebook (Shih p.i). Data from Forrester Research, 2007 showed that about 2/3rds of all North American youth use social networks daily, and about 1/3rd of NA adults use it as least once a month (What makes a Successful Marketing Campaign on Social Networks?). Moreover, 40% of businesses in Ireland use social networks to win new business, according to a new global survey commissioned by Regus. This survey also showed that 41% of companies in Ireland plan to devote a proportion of their marketing budget to social-networking activities by the end of 2010 and 26% of these businesses have already allocated a part of their marketing budget specifically for social-networking (Irish businesses target social networking). The above statistics clearly show that marketers or big business groups across the world increasingly concentrate on social networks for marketing their product more effectively. This paper briefly analyses the influence of social networks on marketing, communication and ecommerce strategies in today’s companies
The above illustration clearly shows how well social networks can connect ...
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According to the report increasingly firms are devising new methods to attract and retain customers over a long period of time, such as innovative sales techniques, increase in sales and reducing the service costs. Social media promotes the free exchange of information among people. A number of the social media technologies are still in the nascent stage of development.
Additionally, using the social media tools, techniques and channels (such as Twitter, Flickr, Facebook, etc.) companies catch more visitors and massive amount of network and operational traffic. In this way, without investing extra money companies are now able to get more clients, visitors and returning customers.
the paper will include references to the moral philosophy or social issues that affect my approach to the development of this Code of Ethics. My Code of Ethics will contain the following components: statement of values, and why the principles are non-negotiable, the moral philosophy or social issues affecting my approach to ethics.
Facebook, Twitter (Ghali, 2011), My Space, and YouTube are some of the common social media platforms that significantly enhance business interactions, provide updated business information, and facilitate business operations. Notably, the social media merits include flexibility, visibility (Burg, 2013), human nature, and its ability to address customer needs.
While still a situation where people should double-check sources for reliability, those networks which cater to people interested in particular subjects, provide excellent resources where professionals in a certain field can share their knowledge with others, including answering questions.
Stone Goose Company is in the Information Technology sector. The company is into software development business. The company is using various kinds of promotional channels but efforts are on to use a different promotion channel like social media for promoting its new antivirus product.
From the latest news, majority of consumers have resorted to shopping from their computers and other devices that can connect to the Web. The resultant effect can be quantified by the sales volume recorded in a single day. Comparing the sales recorded