After that period, they secured a merger with Twentieth Century Pictures which was established by Joseph Schenck and Darryl F. Zanuck in the year of 1933. The merger took place in 1935 which resulted in the formation of Twentieth Century Fox.
20th Century Fox Film Corporation is an established name in motion picture industry. It has established itself as one of the major company in their industry not only in America but also throughout the world. The main products of the company are films and television production oriented work. In the early period i.e. in late 1930s as well as in 1940s of the establishment of the company, their business model concentrated mainly on producing westerns, religious epics, screen featured biographies, and also musical films. In the early period of their business endeavor, they attached themselves mainly with quite a few of the then famous directors like John Ford, e.g. well recognized films like ‘The Grapes of Wrath (1940)’. From then on, they went on producing quite a few important and landmark films in the subsequent years. They were the first to bring in innovation in their business model by bringing in cinemascope. Cinemascope is a mechanism which helped pictures to be projected on screen at a ratio of two and a half times wider than normal. Their business environment was always been quite competitive in nature. They have been a pioneer in quite a few new innovations in their business environment and business model like cinemascope. The Robe in 1953 was companies’ inaugural wide screen viewable feature film. Thus, they were the trendsetter in the utilization of wide screen as a method of displaying films in the theatres featuring motion pictures. Twentieth Century Fox can be credited with the fact that they were the studio which brought presently renowned Marilyn Monroe in to the limelight and stardom in the period of 1950s. The studio also brought into forefront two of the most famous and successful