The clothing line is always in fashion and adjusted to the changing trends. In addition to this, the clothes and accessories are 100 % US made and their designing and manufacturing is not outsourced to other countries.
1. COUTURE CLASSIC: Couture classic is the main source of revenue for the company. It is targeted towards people who love distinctive fabric. The clothes are hand-tailored and cover tailored shirts, pants, vests and leather jackets.
According to the company’s sales person, the collection is aimed for high stitching and high sewing. The clothes are custom made and designed according to the requirements of private clients. Keeping in view the company’s product line, the competition in the fashion industry of Los Angeles is very intense. The largest concentrations of fashion designers work in either California or New York. Los Angeles ranks as a global fashion center (industry information of fashion designers). It is the largest manufacturing area in the western U.S. and home of many top designers. A short look at the competitors of Couture, the clothing company is given below:
1. DOMESTIC COMPETITORS: The local competitors of couture are Juicy couture, Oscar de la Renta, Cherokee jeans, 1921 Denim, Butterfly dropout, Affliction clothing, Antic denim, Davinci clothing, Catch a fire clothing, Salvage, Smet clothing etc. These designers cover the “breadth of clothing lines” under their roofs (Los Angeles fashion industry profile 12)
2. INTERNATIONAL COMETITORS: The international labels competing in the fashion industry of LA, California are Nike, Crossroads, Armani, Levis, Adidas, Diesel, Dolce and Gabbana, Gucci, Armani, Versace, Fendi, Prada, Copula, Ebba etc.
In addition to this, the retail and wholesale stores in LA fashion district has made the clothing industry much more competitive. Therefore, Couture has to use forward looking strategies