ugh both types of communication process can be used in a profit and non-profit organization in terms of sending important messages to the receiver, there are limitations with regards to the use of downward communication. Even though the top management or the sender is able to send messages directly to its subordinates, the use of this type of communication process limits the receiver from providing feedback back to the sender (Ch. 11, p. 345). For this reason, there is a strong possibility for miscommunication between the top management and employees to arise. As a result, it will be difficult to achieve the goals and
On the contrary, the use of upward communication has more advantages since the receiver of the messages are able to send their personal opinion regarding the message they receive from the sender (Ch. 11, pp. 345 – 346). Since the top management is able to learn about the personal concerns of the team members, there is a stronger chance wherein the top management can win the support of its team members in terms of achieving the organizational goal and objectives.
Although commonly mistaken as one, corporate leadership and management skills are different in so many ways. Leaders are individuals who are capable of inspiring other people and often times have important characteristics such as: (1) the drive to achieve their goals; (2) desire to lead; (3) self-confidence; (4) competitive cognitive ability; (5) honesty and integrity; and (6) sufficient knowledge in doing business (Dessler, pp. 296 – 297). On top of these personality traits, leaders are expected to be influential among his followers without having the need to use violence or coercion.
With regards to the differences between a manager and a leader, it is important to know that leaders are individuals who do not only influence, select, equip, and train the followers with different abilities and skills but also persuades them to willingly participate with the leader in terms of