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Innovation and Creativity of Entrepreneurship Commercialisation and Innovation - Essay Example

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Innovation and Creativity of Entrepreneurship Commercialisation and Innovation

With his signature black turtleneck long-sleeved shirt and unpretentious Levi’s jeans, Jobs commands the stage when he speaks of Apple and its products. Fanboys are just about as eager to fall in line in the stores for hours just to get their hands on the company’s new offering.
Now comes iPad. The hype and expectation for the product’s launch kept people on the edge of their seat, ready to get up and run to buy it. The name sells itself. The small letter I followed by the capital letter P is a class all on its own. This device is a 9.7 inches diagonal wide weighing in at 1.5 pounds touchscreen tablet that ranges from $499 for the 16 gigabytes memory and up to $829 for the 64 gigabytes enhanced with built-in 3G capability.
The technology is nothing new. Back in 2000, it was no less than Bill Gates himself who introduced a keyboardless computer at the Consumer Electronics Show (Comdex). Gates assured everyone that was present that it will be the future of computing. This was the first time Microsoft unveiled the tablet PC. The following year, they showcased it again in the same conference. The lack of keyboard and low specifications contributed to why people never got a hold of the product. It was quite expensive, heavy and flimsy for its exorbitant price (Grossman, p.25).
Apple’s iPad is basically the same technology but with the design sensitivity which is their signature. As Grossman it in his article “Launch Pad. It’s Here. It’s Hot. But What on Earth is iPad for?” aptly puts “Apple’s engineers knows something those other companies don’t: form has trumped function” (p.25). This reins quite true with Apple’s proverbial products. The iPod first initiated this revolution of an earbud-pressed population slinging the gadget which ranges in size and color and has more generations that you can recall of your own family. The iPod kept getting ...Show more


It has created a whole generation unlike any other product before it. Not only once but has done so consistently. It seems as though the company has never heard of the word flop and has never…
Author : marlinschroeder
Innovation and Creativity of Entrepreneurship Commercialisation and Innovation essay example
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