Good usability results to a pleasant man-to-machine interaction while bad usability results to frustration.
Evaluating the site usability is a subjective process involving corporate views and user perspectives. The end-users should have to have the last opinion about it. Below could be a set of criteria in assessing site usability:
Navigability. First of all, there should be a speedy and easy navigation where a user won’t seem to notice he/she is in fact navigating. A good ride around the site keeps the user stuck for more and exploring for concerns becomes common sense. At the very least, the user becomes at ease about the organization of the site without necessarily knowing what it is (Lawrence & Tavakol, 2007). Frames, table of contents, “You are here!” flags are just some of the commonplace devices to easy navigation (Spool et al., 1999).
Content Layout. Visuals are just of the essence. The site is made for the users not for the developers or designers who can read through intricate machine languages. However, this is not heavily about aesthetics, though – in fact, not at all. This is where the readable text style and size and appropriate color come into the picture of an acceptable page visibility allocated for a user (Peterson, 2005).
User-preference. This may be the most important factor in e-commerce sites. Though it may not be useful to all websites, some people will still actually look for the “Search” button first thing upon getting into the site.
Web experts seem to have come into unparalleled conclusions regarding website usability. One may always find loopholes in every argument another makes. Actually, usability is a simple thing people only likely notice when they don’t get it. To end debates like these, consumer research is key. Consumer psychology is a way to marketability. More so, nobody makes a good conclusion without a good research. It