The Executives ensure that the clients have whatever they need and their accounts are closed eventually. Now in the current situation, specialists have been bypassing executives. The executives henceforth, have no idea, regarding the account given to him by the agency to take care of. If things continue to be like this, eventually the agency will be left without any executives. The goals of the agency and the specialist’s conflict. The goal of the in house specialist is to ensure that his/her idea is brought by the client.
Consumer behavior governs product innovation according to changing times and trends. There is no warning before hand. Where technology is concerned, even technology is non routine at Aquarius agency. There is a lot of emphasis on creativity and art. This makes it perpetually impossible to keep updated with a routine stagnant technology. The goals of the agency are customer satisfaction in the long run and this can be done by engaging them as often as possible. The agency should capitalize on technological advances to come up with better ideas and to promote the ideas produce by its in-house specialists. New technologies should be used and capitalized upon to project better more creative ideas of the specialists. In this way the agency will be successful in building its clientele base and attract new clients in the process. It will demonstrate its commitment to the client and their willingness to appease them and work them to give them what they want.
In the given case study, it specified that the agency intends to make it more flexible. They want to adopt a less rigid and a more adaptable approach to be able to tackle any changes and meet any eventuality. They also plan on increasing cooperation and communication between different departments responsible for giving the clients their desired advertising needs. All