rded as a type of communication or correspondence relationship that develops between the producer, product and consumer by means of the advertisement (Young, 2005). Advertising convinces people to continue their usage of a product or service or to purchase it to get good results. Advertisements make use of the brand or product for which, they are developed. The usage of the brand or product is to a great extent and the message that the advertisement gives is to adopt, buy or get a certain service, brand or product in order to be get facilitated as you were never before.
Usually advertisements are made to make sure that the product or brand that is advertised will solve a respective problem of the consumer or will facilitate the consumer to do a certain task associated with the product or brand. One cannot depict that advertisements always make use of factual information related to the product or brand. The truth related to the efficacy of the product or brand comes in the forefront when it is used but the advertising is there to make people take a service, product or brand and to continue making use of it (Hackley, 2005).
Advertising employs all the accessible media so that the common public can reach to the marketing of a product, brand or service. The mediums employed by advertising are television, radio, internet, billboards, brochures, newspapers, magazines, cinemas, buildings, telephone, transport and many more (Freeman and Moser, 2009). All the mediums of communication are employed for advertising. The developer or manufacturer of a product, brand or service makes use of certain professionals to develop advertisements of its products or services (Young, 2005). Media professionals have gained expertise in making advertisements of products and services, as they are fully aware of the persuasion techniques that can be adopted during marketing of a product or service.
Advertising is done electronically as well as manually. Advertising of a product or service