s generally argued that the food journalism bring into attention some of the issues which may be intense issues for the media itself and the consumers also. Since it directly questions the production process of food as well as the technology which is used to produce such foods besides discussing other important issues, food journalism often makes consumer choices more wider and provide them good understanding of how to make good and well informed choices.(Lumby & Probyn, 2003).
The situation provided in the case study requires a clear understanding of the ethical practices that food journalist must adapt and the roles and responsibilities of the journalists as well as the persons/businesses that have been highlighted as the violators of the law. Journalists are often assumed to go far to the stretch to a point where they have the legal cover and freedom to do. Thus it is important that journalists must understand the ethical consequences of their actions and reporting on various issues.
Before discussing the case, it is important that a general overview of the code of practice is presented so that a broader picture can be constructed to understand the practical situation provided in the given case study.
One of the most important aspects of the code is the maintenance of the highest level of professionalism and requires that journalist must present only such information which is accurate and can be verifiable. What is also significant to note that the code further allows that if a journalist makes incorrect statement, it becomes the ethical responsibility of the journalist to either correct the information presented with opportunity to reply.1
Considering the situation provided in the case study, it is important that one must first become certain that the story published against the Thai Restaurant owner is correct and not an act of revenge and vandalism. The owner of the Restaurant therefore can first argue against the accuracy of the information presented by