StudentShare solutions
Triangle menu

Hewlett Packard Computers - Term Paper Example

Nobody downloaded yet

Extract of sample
Hewlett Packard Computers

Current market factors as well as projected consumer demand for computer products are assessed in light of industry opportunities and threats. The analysis compares Hewlett Packard’s overall marketing effectiveness with two of its major competitors; Dell and Apple. A number of critical issues are raised for consideration by the President and members of the company’s Board of Directors.
Founded in 1939 by Bill Hewitt and Dave Packard, Hewlett Packard had its beginnings in a garage in Palo Alto, California and was later transformed into one of the world’s leading manufacturers and distributors of multi-media technology products and services (hp.com). Today, Hewlett Packard has five global regional offices serving sixty-eight countries and is the second largest technology company in the world behind Samsung. The company’s 2009 net revenues were $114.9 billion with operating profits of $10.1 billion. Sixty-four percent of net revenue was derived from operations located outside of the United States (Annual Report, 2009).
The company’s core operations continue to relate to the sale of network and server platforms to businesses and government institutions and personal computers and printers. Recently, the company has attempted to develop and market its technology services division which provides technology systems design and engineering protocols for business. Since 2004, Hewlett Packard has invested in excess of $17 billion in research and product development and an additional $20 billion in the acquisition of technology-related companies such as Compaq and Palm that are intended to enhance the mission of HP (Consolidated Financial Statements, 2009).
The company is governed by a twelve member Board of Directors which includes Mark Hurd as Chairman and Chief Executive Officer. There are nine Executive Vice-Presidents. The responsibility for corporate marketing falls under Chris Curtin, Vice-President, Digital ...Show more

Summary

The development of a comprehensive marketing strategy is one of the most important factors in the successful management of a large corporate enterprise. The timely and accurate assessment of economic conditions, the development of the right products to meet market demand and the…
Author : millercathrine
Hewlett Packard Computers essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the term paper on your topic
"Hewlett Packard Computers"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

The Use of Computers In Psychological Diagnosis
According to the paper in the modern age of advance science and technology, the use of computers has become an essential requirement in the industry of medicine and health care. The use of computers allows all work processes to be conducted effectively and efficiently. The use of computers by the psychologists is they consider the computers as instruments that helps them in the diagnosis of the patients and allows them to study condition of the humans as well.
7 pages (1750 words) Term Paper
HUMAN RESOURCE
Apple Computers has focused and valued human resource policies that they implement in their firm so that they can work upon their business strategies successfully and with a high profitability level. Apple Computers & Porter’s five forces The analysis according to Porter’s five forces is the industry analysis and the business strategy development.
4 pages (1000 words) Term Paper
Discovering Computers
This paper focuses on the computer and the various topics that are related to the same, including: how computers are used, uses of the application software, components of a system unit, input and output devices, storage devices, uses and ramifications of the internet, systems software, communications and network, databases and information management, systems development, project management, use of multimedia, security, privacy and ethics issue, and controversial computer-related topics addressing the use of computers in contemporary society.
14 pages (3500 words) Term Paper
Case: Hewlett-Packard
Explain Your Answer 4 4.After having examined all of the issues facing HP, recommend whether the CEO should focus on the approach to the current strategy or on implementation and execution. Defend your decision. 6 References 7 8 1. Discuss The Three Most Serious Problems You Have Identified In The Case.
3 pages (750 words) Term Paper
Marketing strategies of Apple Inc
1). Today, a comprehensive snapshot of the company by Corporate Information accurately describes the organization, to wit: “Apple Inc. (Apple) designs, manufactures and markets a range of personal computers, mobile communication and media devices, and portable digital music players, and sells a range of related software, services, peripherals, networking solutions, and third-party digital content and applications.
5 pages (1250 words) Term Paper
Integrating Culture and Diversity in Decision Making
The industry is very reputable in the computer hardware and software world, as also in the IT services and consultation services. HP, as it is known, specializes in developing and manufacturing computers, data storage, network and software design and also the making of other diverse range of products.
3 pages (750 words) Term Paper
Discovering computers
Without a doubt, the computers have enabled people to do their tasks easier and in a faster manner (Swedin and Ferro 2007; Rooney 2006). This paper focuses on the computer and the various topics that are
12 pages (3000 words) Term Paper
Case: Hewlett-Packard
There was no feeling of team work or belongingness amongst the employees, i.e. lack of team cooperation. The other significant problem, hindering the company, was that the company’s financial stand was deficient. It had also acquired Compaq Computers which itself
3 pages (750 words) Term Paper
Case Study
To quote: Lenovo is a US$21 billion personal technology company... We have more than 26,000 employees in more than 60 countries serving customers in more than 160 countries… We are defining a new way of
4 pages (1000 words) Term Paper
Hewlett Packard takes project management learning to a higher level
The second is related to the speed of change that impacts this particular segment of the economy. The situation that will be described within this analysis is one in which Hewlett Packard realized that the overall
6 pages (1500 words) Term Paper
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Click to create a comment