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Marketing - Essay Example

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Summary
The first section of the project deals with the short introduction of the case study. The case study is all about TSL which is family owned business dealing with spare parts of vehicles. The next section of the project deals with…
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Marketing

There is a detail description of the objectives that TSL is having. Objectives are goals for the organization. Also, the paper encapsulates the strategies as well as the action plans that must be implemented for effective operation of the company and to beat competition. Last but not the least financial figures have been analyzed in order to understand the company’s performance. The research paper ends up with a dedicated concluding section.
Triumph Spares Limited (TSL) was established in the early 1980, as a small family owned business. The company deals with spare parts and the business is run from two sites, one is the factory and the other is the small shop. The factory deals with the spares that are assembled from subcontracted components. The prime stakeholders of the company are Mr. and Mrs. Brian Smith who are the main owners of the company. In the early 1990s, TSL developed mail order business in United States. From the very day of commencement of the business, it was found that TSL was successful in building strong reputation by providing quality spare parts. The license for preparing the spare parts was obtained from Standard Triumph Ltd (Triumphs, 2008).
There has been steady growth in the business of TSL from the day of its commencement with turnover of £ 4000000. The profit margin for TSL is estimated to be 50% for those who buy in bulk from the factory. Triumph Spares Limited provides spare parts to other shops as well as commercial car restoration businesses. On the other hand, the profit margin for TSL is expected to be 100% for those who buy from the shops. The shop provides spare parts to small commercial purchaser and to the general public. The company turnover follows Pareto rule, where 20 % of the turnover comes from the shop and 80 % of the turnover depends on the factories direct sales. Although the main customers for TSL are Classic Components, Spare Parts, Classic Spares, and Spare Shops and Add ... Read More
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