The final, perhaps the most important focus of this paper is on the relevance of this particular topic which is mainly discussed in the articles ‘All Your Chocolate Rain Are Belong to Us’?; Viral Video, YouTube and the Dynamics of Participatory Culture (Burgess) and Watching Television (Hanhardt).
Although both television and film have certain similar features, as a social media television has gained an upper hand by providing viewers with instant access to live programs. Television is the most vital cause that altered the cultural pattern of societies and family environment allover the globe throughout the past century. Its potentiality to bring big images home in a viable manner that fit it into the viewing conditions of customer is distinctive. However, despite these conveniences television is highly controlled by commercial goals from which film as a medium is comparatively free. The commercial breaks in between a program that is allotted for advertisements, indeed affect television viewers’ level of content. Enormous variety of programs telecast on TV leaves little chance to viewer to choose other than what is provided by the channels (Hanhardt 1985, p. 61).
Both television and video have brought notable changes in the society to a great extent. They encourage the public to frame and reflect their opinions and imaginations either for information or for entertainment. However, television in particular, has transformed the human life by acquiring an important role in family environment. The emergence of Viral Video as a promoter of social network is the subsequent development of internet and other digital devices. Globalization of socio- economic and cultural affairs could be attributed to online video as it expanded the scope of a virtual marketplace. Today, people are able to deal their lives with desirable patterns of standards simply by choosing the best from online. In contrast, as television program is