StudentShare solutions
Triangle menu
  • Home
  • Subjects
  • Miscellaneous
  • I am proposing to write marketing plan and my investigation will consist of field research (this will result from my having direct contact with WBS clients to find out what they think about the services provided by WBS) and Desk research(specific literatu

I am proposing to write marketing plan and my investigation will consist of field research (this will result from my having direct contact with WBS clients to find out what they think about the services provided by WBS) and Desk research(specific literatu - Essay Example

Nobody downloaded yet

Extract of sample
I am proposing to write marketing plan and my investigation will consist of field research (this will result from my having direct contact with WBS clients to find out what they think about the services provided by WBS) and Desk research(specific literatu

While the excess baggage market may be a smaller percent of this overall figure it is expected to grow with the growth in travel for business and education that is steadily increasing over the years. According to the estimates by the WBS management, the Netherlands market is estimated at 25,00,000 Euros at the moment. (personal communication, 2011)
The excess baggage market was not much influenced by the economic downtrend of 2008-2009 owing to the continuous movement of people for business and work related activities or for travel and pleasure. WBS is therefore in a position what would be called a ‘Dog ‘ on the BCG matrix .
The main problem is therefore to find out the reason for this position, and to make suggestions to the company for appropriate changes. For this, the current research is focused on conducting a SWOT analysis .
The research used various Frameworks of analysis in order to generate information about the external and the internal environment of WBS so that its weakness and strengths, opportunities and threats could be assessed. This is done in order to understand what are the reasons for the decline in sales in a growing market.
1. Decreasing Market share due to powerful competitors (who have better technology, more qualified professionals, large number of employees and large logistic network and better costs for the customers)
The SWOT analysis indicated that there was a need for WBS to make changes in its internal environment as well as to develop a strategic marketing plan. An objective of increasing the market share by 5 % per year was found to be suitable and practical. The 5% per year increase in market share equals to 1,25,000 Euros in terms of revenues for WBS as the market is assessed at 25,00,000 Euro.(personal communications, 2011). Currently, WBS has a the market share of 20% of the ...Show more

Summary

(see appendix A, balance sheet of WBS for past three years). The financial figures from the company records therefore show that…
Author : schinnerrachell
I am proposing to write marketing plan and my investigation will consist of field research (this will result from my having direct contact with WBS clients to find out what they think about the services provided by WBS) and Desk research(specific literatu essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"I am proposing to write marketing plan and my investigation will consist of field research (this will result from my having direct contact with WBS clients to find out what they think about the services provided by WBS) and Desk research(specific literatu"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

I have decided to conduct my research on comparing and contrasting the romanticism and enlightenment period. I plan on focusing
The Restoration and the eighteenth century brought vast changes in the island of Great Britain that became single Nation after 1707.The Restoration of Monarchy brought hope to the divided nation but the religious issues needed to be resolved and the jails were filled with the preachers like John Bunyan who refused to accede to the Government.
6 pages (1500 words) Essay
Informal Letter About Top Two Things I Learned This Semester About My Writing
Throughout the progression of this course I learned a wide variety of things concerning my writing. While it’s clear that there are endless things I learned throughout the course, I believe there are two main things learned: the step by step process, as well as how to properly research for an essay.
2 pages (500 words) Essay
Am I a Competent Communicatior What are My Strengths
This is the main topic of this reflective paper, to assess my competence as a communicator and stress my strengths and weaknesses so as to analyze and greatly improve my communication skills. Discussion Gender and culture have a great influence in how we express our emotions.
3 pages (750 words) Essay
Project Scheduling
Although program evaluation and review technique PERT) and critical path method (CPM) are the most important tools to have been developed since the Gantt in 1917, other related techniques like work breakdown structures WBS, cost optimization and control are as important to the economic and timely completion of projects.
18 pages (4500 words) Essay
I Think, Therefore I am
This clearly means that Descartes believed that if and when he was thinking of his existence, and could conceive of it, he indeed actually existed. Here, he claims his own existence from a first-person point of view, and does not refer to a second or a third person's viewpoint.
2 pages (500 words) Essay
How i am alike my mother.(write a essay in which you discribe three characteristics i have in herited from aparent
So the family rarely has time to socialize. We smile back at him, our left dimples appearing out of nowhere. Our first guests arrive, and one can almost see their eyes widen with surprise.
2 pages (500 words) Essay
How I am going to improve my performance next year
Towards my long-term goal of becoming an authority in my field, I would also have discussions, debates and brain-storming sessions on various subject topics with my
2 pages (500 words) Essay
My topic is about to write about one leadership theory (I prefer to write Autocratic theory) then find three components of this theory and examine each component with real example from the world choose one of the famous leader in the world for example (Ad
Therefore, it is characterized by little or no input from group members, the leader making all the decisions, the group leader dictating all the work
8 pages (2000 words) Essay
Why am I a good fit for my undergraduate school choice (Penn Engineering in my case). Please tell about specific academic and/or research opportunities at Upenn that resonate with your background, interest and goals
Admittedly, I enrolled as an Industrial Engineering student at the American University of Beirut because I am exceedingly fond of the American education system, thus the American University of Beirut was relatively the closest learning institution that rhymed
2 pages (500 words) Essay
I have to write about how I improved my skills by this English onilne class
However, the learner can also record himself especially when he is doing the practice on what he has learned in the lesson. Such records will be
2 pages (500 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Click to create a comment