This is particularly a niche market, since traditionally, food shops offer meat foods that really do not emphasize on the health factor in their menus.
This particular group needs consciously look for restaurants that cater to their needs, but also offer a variety of menus to make their eating experience more exciting. Members of the younger age group are the ones more adventurous of their food choices, and therefore needs an exciting array of dishes to choose from. The ones belonging to the older bracket have more particular menus in mind, and so they are more discriminating in terms of the ingredients and presentation. HEATLHWAY looks at being able to serve both the needs of these target markets. On top of this, management looks at being able to create a health restaurant that offers reasonably good prices and with good service.
The young professionals market will also be a target market, as they need to socialize and find comfortable places to meet up with friends. They may also need a place where they could hang out, check on their laptops or just chill while dining. HEALTHWAY aims to cater to their needs by ensuring a good cozy atmosphere conducive for small talk, quiet reading or for relaxation. Moreover, the healthy options are perfect for this group of people who are also conscious of the food they take.
HEALTHWAY positions itself as a restaurant with the mission of providing excellent food options to vegetarians and health conscious individuals. All efforts will be geared towards this mission, and as such, management plans to market the establishment with the following features:
With technology constantly evolving and with people now having to do so many things in a short span of time, fast food and instant food is very much in demand. But the question is how healthy these foods really are and how beneficial are they to the people? Are these types of food really helpful in terms of nourishing