This subject is not only restricted to understand these aspects but it also assists in major aspects of human life which include politics, business as well as social lives(Cultural Anthropology and Sociology).
The use of cultural anthropology as a measure of assistance for governments dates from the period of the Second World War when Ruth Benedict, who was a renowned anthropology professor was employed by the government of the United States to enlighten them with the cultural perspectives of their main opponents that is Japan and Germany. This was meant to be of help not only for winning the war but also as a measure of help for rehabilitation of these states after their fall. This focus was mainly towards Japan and the cultural studies helped in the understanding of the beliefs and working of the Japanese society (Ferraro 2006).
The role that cultural anthropology in today’s world can be understood clearly in the words of Elizabeth Tunstall when she states, “Contemporary anthropology is no longer primarily concerned with exotic peoples and dinosaurs. Anthropology is engaged with issues of the global flows of people and goods, human rights and social justice, global feminism, [design], technology adoption, the social effects of the environmental degradation, and local sustainability practices.” Anthropology in today’s world works towards connecting people. It assists the companies to satisfy their customers via understanding their needs which are known to them through anthropology. It also works towards explaining the stand of the society on issues like the rights of human beings and the role of women in society. This assists in molding decisions according to the particular society. Anthropology is also beneficial for the politicians and the government. It provides a clear picture of the beliefs and the working of the society and