We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

International management - Essay Example

Comments (0) Cite this document
Summary
The London-based Ships of Historic Interest Partnership (SHIPS) promotes the maritime history and legacy of Great Britain through encouraging the public to visit its seven historic vessels located in London. Over the past several years, the Partnership has experienced a decline…
Download paper
GRAB THE BEST PAPER

Extract of sample
International management

The report recommends that the plan limit the number of marketing objectives to four; identifying international markets, developing generational marketing strategies, maximizing opportunities arising out of the 2012 London Olympic Games and increasing the membership and private donor support.
Data compiled by the Office of National Statistics and the Department of Culture are utilized to identify target markets in Western Europe and North America. The remaining global nations are targeted through existing Olympic Games partnerships. The core marketing strategy revolves around the use of digital media networks and interactive video technologies. The SHIPS website should be completely re-designed and social networking sites such as Facebook and Twitter should be utilized to market the SHIPS product to younger people.
The report recommends that a full-time marketing manager be hired to oversee all aspects of the marketing plan, its implementation and the evaluation of outcomes. A budget of $140,000 pounds has been identified to implement the marketing strategy and a timeline of 23 months has been established leading up to the opening of the 2012 Olympic Games.
London’s Ships of Historic Interest Partnership (SHIPS) is dedicated to the preservation of the unique heritage of Britain as a maritime nation. Its seven historic ships provide an orientation and education to visitors about the important role that sea trade played in helping to shape the economy of Britain and several other European nations as well (londonships.org). One of the major challenges that SHIPS faces is to expand the scope of its message to target audiences outside of the United Kingdom where few people know of the historic ships as a potential tourist destination during visits to London. This comprehensive marketing assessment provides analysis and ... Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“International management Essay Example | Topics and Well Written Essays - 2500 words - 2”, n.d.)
Retrieved from https://studentshare.net/miscellaneous/405140-international-management
(International Management Essay Example | Topics and Well Written Essays - 2500 Words - 2)
https://studentshare.net/miscellaneous/405140-international-management.
“International Management Essay Example | Topics and Well Written Essays - 2500 Words - 2”, n.d. https://studentshare.net/miscellaneous/405140-international-management.
  • Cited: 0 times
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
International Management
The US and European markets had reached saturation levels. The mobile handset industry has traditionally been enjoying healthy margins. Though there was a surge in the market demand in 2004, the growth was projected to decline from 2008. The Middle East, South East Asia, Africa, China and India presented the new growth markets.
8 Pages(2000 words)Assignment
International Management
Leadership constitutes a fundamental aspect in any country, company, union or organization. Moreover, leadership provides focus, direction and determination for persons in an organization or society to follow. Leaders act as role models for success within a country and organization.
3 Pages(750 words)Essay
International management
As an international activity, management is not left in the hands of managers and supervisors only but also in the hands of local and expatriate staff for an effective continuance of business cycle through planning execution and measure. To operate internationally businesses need to device channels to help them in introducing their goods and service to the foreign markets; a factor of international marketing strategies.
12 Pages(3000 words)Essay
International Management
Furthermore, the foreign staff feels that it is being treated secondary to the United States staff. "Staff redundancy exists between the U.S. home office and its branches, and yet there are gaps where essential work is not always getting done in the branches" (Deresky, 2006).
4 Pages(1000 words)Essay
International Management
The overlapping linkages between different manifestations of regionalism such as the ASEAN & AFTA, APEC and SREZ carry different forms of threats and opportunities and are likely to marginalize
2 Pages(500 words)Essay
International Management
management changes that the company went through, the focus now is one how to put life back to the company and re-energize Starbucks back to its original point. The key opinion/position or argument of the author is that the company needs to focus more on the way Starbucks
2 Pages(500 words)Essay
International Management
Joint ventures are common practices of this process, where firms aim at maximizing operational welfare given their goals and objectives. Knowledge and technology transfer from multinational expertise to local companies is realized2. Most multinational companies
1 Pages(250 words)Essay
International management
I have also planned for resources, in terms of both finances and time, to allow for maximum concentration in my course of study. My intention for taking this course – my second master’s degree – is to improve my competitiveness in the job market and is partly driven
2 Pages(500 words)Essay
International Management
It has also created a unique brand image through successful integration of principals and ingredients from traditional medicines of China into its products. The products of the brand Herborist are considered to be infused with Chinese herbs which are
7 Pages(1750 words)Essay
International Management
From the international business perspective, internet plays very significant role in assisting business organization to carry out many of their business functions, but one major issue is that it also affects the culture worldwide. As Deresky (2011, p. 107)
17 Pages(4250 words)Essay
Let us find you another Essay on topic International management for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us