In contemporary consumer-oriented culture, the increased levels of consumption and consequent impact on environmental sustainability, have led to consumers questioning their individual purchasing choices. This radical increase in environmental awareness in the last few decades…
can be defined as “the broad concept that businesses are more than just profit-seeking entities and therefore also have an obligation to benefit society” (Werther & Chandler, 2006: 6-7).
Thesis Statement: The purpose of this paper is to investigate consumer attitudes about green and ethical marketing translating into their purchasing behaviour. Further, the impact of green and ethical consumerism on companies adopting corporate social responsibility measures, will be determined.
During the 1980s, ethics started affecting purchasing habits due to increase in environmental awareness on the part of consumers, development of green products and the availability of green consumer guides (Doonar, 2005). The concept of green consumerism is related to environmental sustainability in which environmental quality and the conservation of nature’s assets are of prime importance. From the wise use of resources for the sake of future generations, the concept of sustainability evolved to include a focus on nature preservation for intragenerational distribution of nature’s bounty. Sustainability is a continuing process that needs careful planning and implementation to confront the problems facing “modern agriculture, natural resource management and land use” (Gunning & Holm, 2005: 129). Sustainability takes into account the human factors of production, manufacture and use along with environmental and ecological concerns such as global warming, acid rain, deforestation, ozone depletion and other occurrences (Strong, 1997).
Consumers may opt for one product over another because of political, religious, social, spiritual, environmental or other motives, and may differ in opinion from one another. One common factor among ethical consumers is that they are concerned about the “effects that a purchasing choice has not only on themselves, but also on the external world around them” (Harrison et al, 2005: 2). Choosing organic foods because of a concern that pesticide use ...
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“Consumer Behavior Essay Example | Topics and Well Written Essays - 2000 Words - 2”, n.d. https://studentshare.net/miscellaneous/405183-consumer-behavior.
Concepts of marketing and the behaviors of consumers are involved under this concept, along with seven Ps of marketing, segmentations, relationship marketing, and marketing planning as well. The term consumer behavior has been defined to be those activities that consumers embark on while they obtain, consume and dispose off any products available in the market.
“The impact of consumer behavior on society is also of relevance. For example, aggressive marketing of high fat foods, or aggressive marketing of easy credit, may have serious repercussions for the national health and economy” (Consumer Behavior, 2010).
Over the past many years, many distinguished businessmen and entrepreneurs from all over the globe have landed in UAE owing to huge business opportunities available there. Understandably, all such foreigners have brought with themselves their individual cultural values and norms due to which UAE has largely gained the reputation of a melting pot.
Despite the changes in customer perceptions, some conventional rules are strictly followed even in this modern era. Evidently, even today, consumer behavior is affected by some conventional views which are highly associated with religion and culture.
Name Course Instructor Date Consumer Behavior The aspect of motivation plays a major role in determining consumer behavior. Analysts and researchers argue that the instincts and needs of individuals have to be manipulated in such a way that they are inclined towards convincing individuals to making purchases.
The aspect of decision-making depicts the consideration of suitable alternative choices which best fit with the expected objectives and desires of the decision maker (Fulop, n.d.). The notion of consumer decision-making can be described as a process by which the consumers recognize their needs, gather relevant information about a particular product, assess the alternatives, and, finally, make the decision to buy the product.
According to marketers, consumers’ internal psychology characteristics which reflect in their response towards a new products or services of a company can be defined as consumer personality (Schwarz and Hunter, 2012, p.15). Perception is all about the interpretation of something after the information search.
Despite this, it is an indisputable fact that the original culture of UAE has not totally vanished considering the reality that UAE is the land of a broad range of cultures and races. This paper is primarily
In order to understand a person’s actions or decisions, it is important to understand the motivation. For example, any normal human being might steal from another human being to satisfy a personal want or desire; understanding that want is
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