Organisations are now obliged to address the diversified needs of not only the international customer base but also of its diversified workforce.
This project attempts to divulge the significance of understanding the role of cultural diversity by the managers of these multinational concerns. A literature review will be conducted to understand the concept of cultural diversity in a comprehensive manner. The literature related to management skill will be review from the view point of different theories and finding. The influence of diversified workforce on organisational culture will also be discussed. The main motto of literature review will be to develop a knowledge base on the basis of which the research will be conducted. Later on, both primary as well as secondary research will be conducted to verify the research question. The data collected from them will be analysed and finally the finding will be summarised to derive the conclusion of the research.
Diversity is defined in dictionary as “the fact or quality of being diverse; difference. A point or respect in which things differ. Variety” (Hoffman & Summers, 2000, p.178). When a company diversifies its business, it enters different countries and soon it loses the geographical identity to acquire the tag of international or a global organisation. For example, companies like Nike, McDonald and HSBC etc operates in different parts of the world and possess a highly diversified workforce. The term diversified workforce indicates employees that comprise people belonging to different age, gender, culture, ethical values, religion and race (Asante, et al., 2008, p.216).
A diversified workforce has people with different needs and requirements, which the organisations are required to cater. The employees’ beliefs, their value system, individual interests and needs are highly influenced by the culture to which they belong. These factors also affect the culture of the