The “Push” tactic is an effort to reach out to the job market and solidify your presence amongst employers and organizations of your interest not as a job seeker but as a student, volunteer, business partner or mentee. Volunteerism is a very effective tried and tested way to go about it. Often, large organizations are involved in arranging speeches, recruitment drives, competitions, sales and marketing drives, and discussion forums. This serves to achieve several objectives of not only building a strong network but also a chance to learn about the business of different organizations that can come handy while interviews and also a chance to make a great impression on those you are helping out. The trick is to carefully and purposefully exhibit your qualities and at the same time hint you are actively looking for employment. Another strategy can be to be constantly involved in small projects and initiatives with different companies and employers. It is a great opportunity to add some solid experience and exposure on your resumes while at the same time making a position for yourself in the company. The projects can range from freelance content writing to surveys, from marketing reports to finance projects.
The idea of “Pull” is to bring the hidden job market to you and this can be achieved by branding and marketing yourself most effectively. As Kevin Donlin says job hunt is nothing but a marketing campaign (2007). The first step is to design an outstanding resume and focus it around your key skills and area of interest. The second is to prepare a set of cover letters that are tailor made for every job genre you are interested in. But these cover letters should be treated as more like sales letters with personalized greetings, your skills proven by numbers and facts, and finally an offer that would blow the employer off and set you apart from other candidates like claiming to save the company millions of