To address these, a brief background on Sears Holding Corporation would be introduced prior to expounding on the executive summary, as required.
The history of Sears Holding Corporation is traced in 1886 when its incorporator, Robert Sears, started selling watches for the purpose of augmenting his source of income as a station agent (Sears: Chronology, 2010, par. 1). With hard work, perseverance and innovative marketing approach, the legendary growth and ability to meet challenges in its business environment led to its continued successful existence after more than a century of serving the customers’ needs. Today, with its merger with Kmart Holdings Corporation in 2005, it is considered the “fourth largest retailer in the United States, behind Wal-Mart, The Home Depot, and Kroger (Stores.org, 2006). With the combined efforts of Kmart and Sears, the organization’s executive summary of the marketing plan for the year appears below:
Sears Holding Corporation (SHC) has attained a successful profitability performance boasting of “$1.8 billion of Adjusted EBITDA, an improvement of more than $200 million over 2008” (Sears Holding Corp.: Chairman’s Letter, 2010, par. 1). With the financial success despite the global financial crisis, SHC’s five pillars of marketing strategy assisted in directing all efforts towards growth and improvement, to wit: “(1) Creating lasting relationships with customers by empowering them to manage their lives; (2) Attaining best in class productivity and efficiency; (3) Building our brands; (4) Reinventing the company continuously through technology and innovation; and (5) Reinforcing “The SHC Way” by living our values every day” (Sears Holding Corp.: Chairman’s Letter, 2010, pars. 7 – 11).
For the coming year, the objectives of the company are summarized herewith: “(1) focus on new and innovative products for the Kenmore laundry business; (2) enforce leadership through heavy marketing efforts and ...
Cite this document
(“Executive Summary- Annual Marketing Plan Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Retrieved from https://studentshare.net/miscellaneous/405492-executive-summary-annual-marketing-plan
(Executive Summary- Annual Marketing Plan Essay Example | Topics and Well Written Essays - 750 Words)
“Executive Summary- Annual Marketing Plan Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.net/miscellaneous/405492-executive-summary-annual-marketing-plan.
Industry executives express concern and necessity to increase the quality of clinical trials and resolve the existing challenges, including delays in obtaining data, the lack of richness in clinical data, patient drop offs, and the rising costs of clinical trials.
This essay explores the strategy of Nokia should be to provide value to the customers beyond lower pricing. People buy Apple even though it is highly priced just because they expect greater value in return. Nokia is also developing cell phones that are of superior quality but it is essential to communicate this to the customers.
The final quality specification is therefore going to be taken from this perspective as to whether this simple operational definition was achieved. Such as definition is a mark of differential from existing market products as a way of creating competitive advantage over competitors.
Best Cure Pharmacy sells its medication at reduced prices, and this is enabled by its use of operating efficiencies and the elimination of unnecessary services to its customers that self pay their drugs. The pharmacy does not also accept insurance payment as they disrupt cash flow.
CLC EMR Business Plan-Executive summary Name of Student Institution Executive summary In the current constantly advancing business world, the need to have a well-strategized business plan is one of the most essential elements for the success of any company or organization (‘Focus on your business plan’, 2012, p.
To achieve the target, all five headquarters [ New York, California, Canada, London, Paris, Australia and Germany ] will be mobilized and required to have 5 successful partnership every month within its geographical range.
A headquarters devoted to the rather large Asian market will be established.
llion in 2007) and profit margins characterize our business, with the growth trends clearly emphasizing the European and Asian markets, while North America remains our biggest market.
Statistics from the International Air Travel Association (IATA) confirm the positive trends in
lity of clinical trials and resolve the existing challenges, including delays in obtaining data, the lack of richness in clinical data, patient drop offs, and the rising costs of clinical trials.
Potential customers are Clinical Research Organizations, which cooperate with and
This is because it is at the introduction stage that more information and education needs to be given out as part of promotion of the product or service (Saunders, 2005). It is based on this understanding that the current marketing plan is considered
12 Pages(3000 words)Essay
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Essay on topic Executive Summary- Annual Marketing Plan for FREE!