It is the world’s largest non-alcoholic beverage company. Coca Cola was invented by Doctor John Pemberton in May, 1886. Bellis (2009) has mentioned that “today, products of the Coca Cola Company are consumed…
Globalization and Liberalization has opened many doors to the international companies like Coke and they are currently exploiting these opportunities.
The destruction of communism has made the business climate in Bulgaria more suitable for the American business tycoon Coke. Earlier the communist regime looked suspiciously at the intrusion of the products and organizations from the capitalist countries. On the other hand, Spain had no such political obstacles for the entry of Coke in their market. Spain traditionally a close ally of America and American products never faced many barriers in Spain. This report analyses the macro-environmental analysis of Coca Cola product in Bulgaria and Spain.
Coca Cola is currently marketing across different countries and different cultures. One of the major characteristics of Coke’s international marketing strategy is the custom made marketing strategies for each country and region where Coke operates. Coke knows that different countries may have different social, political, economical environmental, legal, cultural and communal factors and each country needs marketing strategies suitable to their characteristics. Even though Coca Cola is marketing same products all over the world, they have realized that even for same product, different marketing techniques needed in different countries.
Since 1990, Bulgaria has embraced parliamentary democracy as communism failed to fulfil the needs of the people. Spain on the other hand is a parliamentary representative democratic constitutional monarchy since 1975. In short both these countries are under democratic administration at present which is a good sign for Coke’s business hopes in these countries. Historically, communist countries were reluctant in allowing American companies to function in their soil because of suspected spy work. But the current political systems in Spain and Bulgaria offers less resistance to ...
Cite this document
(“International Marketing Management Essay Example | Topics and Well Written Essays - 1750 words”, n.d.)
Retrieved from https://studentshare.net/miscellaneous/405520-international-marketing-management
(International Marketing Management Essay Example | Topics and Well Written Essays - 1750 Words)
“International Marketing Management Essay Example | Topics and Well Written Essays - 1750 Words”, n.d. https://studentshare.net/miscellaneous/405520-international-marketing-management.
Standardization has emerged being a key area of focus and this regards the various marketing mix elements. Therefore standardization main interest focuses on the communication as well as the product elements of the marketing mix. Marketing mix elements have received increasing attention and various studies have been conducted exploring the degree and extent of standardization on the marketing mix elements.
Polaroid Corporation has been making polarized sunglasses for about 70 years. They were the first to mass produce polarized lenses. They did not restrict their production to sunglasses but also to the production of camera lenses among others. Their success was brought about by the fact that wearing sunglasses was perceived by society to be cool.
Actually marketing is a collection of activities that includes selling, advertising public relation, sales promotions, research, new product development, package design, merchandising, the provision of after sales service and exporting. The main function of the marketing is to finding the customer and stimulating them about the firm's product "Marketing is seen as the task of finding and stimulating buyers for the firm's output." (Kotler and Levy, 1973, P 31).
Per se, it has turned into cutting-edge managerial approaches with a contact on all operations of the company and its networks. Two key current challenges justify exceptional attention which will shape future marketing professionals;
Global spreading out in the present day is the same as it was in the past when one needed to open a new store in another part of a town.
ull convergence to have one single medium channels which connects the marketing needs by making the telephone into a multimedia device which serves as a phone, computer and television all in the palm of your hand. This reports studies the mobile industry in order to analyzing
I understand that wherever 6 or more consecutive words are extracted from a source they must be acknowledged and 10 consecutive words that are unacknowledged will be regarded as proof of plagiarism.
Special thanks and gratitude is given to ---- who helped me with his
Large corporations that do business across continents and cultures must be wide awake to the highly unwelcome possibilities that might arise due to translation blunders and cultural faux pas that might unwittingly occur if their product positioning violates these
In innovation management, all the new things are viewed from the context of new concepts, which make people and business to move away from the existing solutions (Trott, 2008). Moreover, Dodgson, Gann and Phillips (2013) define innovation management as an important
9 Pages(2250 words)Essay
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Essay on topic International Marketing Management for FREE!