For example, due to its information technology systems, the international logistics system always stays up-to-date as well as guides the entire procurement procedure from the brands as well as finding out information about the buying habits of its customers.Also, this helps the entire supply chain as well since the companies that supply Wal-Mart the merchandise always get the information at the right time due to the IT system of Wal-Mart. This translates into Wal-Mart acquiring the right products, at the right time which leads to it being able to offer the prices it does and thus, gets the powerful and attractive image it has acquired in the world.
Sears, Roebuck and Co., popularly known as Sears, is an American chain of Department stores which offers a variety of items such as clothing, jewelry, home appliances, hardware, electronics etc. Today, the largest Sears Department Store is located at the Toronto Eaton Centre in Canada. Since its inception, the stores of Sears were known for carrying quality and reliable brands which attracted the consumer in the first place. Thus, Sears has been using this differentiation strategy, of stressing on quality products and carrying big names which has made the company popular and well recognized. The stores of Sears carry very popular names like Levi, Sony, Craftsman, Kenmore etc. which are big reliable names and thus the consumers can be sure they are getting their money’s worth since they are shopping at Sears. Sears ran into trouble w few years back when the company lost control and authority in the market due to losing sight of what made the company truly successful – the power of the brands that it carried, and it started offering “everybody’s brands” or simply trying to phase out the fact that brands are important for consumers. This proved as a bad strategy for the firm since it was known for its reliability and its ability to ...
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Through this critical analysis, the fear that firms employing both strategies simultaneously run the risk of being stuck in the middle is dispelled. To prove that integration of the two strategies into the operations or a business organization is possible, several examples have been draw ranging from the cost leadership approach in Toyota.
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