Today Australia is having more than one thousand wineries and about twenty thousand wine-industry workers are living in the country.” 1 If someone thinks the wine as a romantic unchangeable institution, he can be forgiven, but it is not true. The wine has always been influencing the market.” 2
sustain the global reputation. The organization is having 9 main wine producing regions and few sub-regions. Western Australia produces merely 3 percent of the Australia’s wine but astonishingly nearly 30 percent of its premium quality wines are produced in this region.” 3 The education centers are the new concept to pull up the sales.
The top management takes the decisions and the lower level staffs follow that. The board of the Directors includes the top management team like producer [category A], Vice president Grower, treasurer producer, producer [category B], distributer, general manager and some other top ranked officers. Second level staffs are basically marketing and even manager, sales manager, export manager. These are basically the internal structures of the organization. Some volunteers are there to do exhibitions and trade fare and to manage the wine education centers.
of the whole nation are produced in the Western Australian wine industry. South Australian Wine industries are very much reputed for the high volume of wine they produce. However, few of the promising competitors are Wine makers federation of Australia, Wine Grape Growers Association, Australian Wine and Brandy Corporation and Grape & Wine Research & Development Corporation. Most of these competitors are having their own wine education centers.
The macro-environment is the larger view of the environment in which the particular wine industry is performing their acts. PESTEL analysis is very much important to understand the socio-economic impact on the industry.
Economic Factors: These factors are