The two companies have been dominating the automotive industry for number of decades (Toyota, 2010).
Ford motor company generally operates on a global basis by focusing on certain key areas such as: driving quality, technology, fuel economy, safety and craftsmanship. Ford in recent years has substantially restructured their business by introducing a cost reduction model. According to Ford Motor Company, Ford in 2010 has been able to capture the ‘North American Car and Truck of the Year’ awards. This award has been contributed by the increase in customers who are generally coming from the major import brands such as Toyota and also Honda. Ford in recent years has focused on making the desirable vehicle affordable to a larger number of customers. They have been able to address a very important issue in automobiles i.e. safety issue, quite successfully. Safety leadership has increased the trust and confidence of the Ford’s customers towards their vehicle. Global expansion as well as manufacturing has been the two major factors in the business strategy of Ford. Ford’s strength has been their sustainability and also their focus on the environment. Their product plan and operational efficiency has been affected positively by their commitment to sustainability. Ford motor company has been also a promoter of philanthropy and voluntary services. They also promote cultural diversity in the global community in the places they conduct their business. The management of Ford generally focuses on changing consumer demand to continue their new product development which provides value to the customers. They believe in working together as a collective team to maximize the benefit from their global assets. Quality improvement has also been a constant endeavor of Ford. They also believe that by improving their quality they can generate reliability on a long term basis. They owner satisfaction would also be improved by focusing on