Information is quite crucial to an exporter or an importer. Information gives the status of shipments, the problems that may cause the shipment to delay etc. New competition looks at the consumer’s lead time, making the execution of orders to be within the required time.
The new competition will improve the various management processes involving the customer. This is the relationship between a company and its consumers with information on products’ availability. A successful organization has to lay focus on building customer relationships for example positive treatments towards the customer, determining customer satisfaction in order to achieve company goals. Consumer demand will increase and be different in future after them gaining confidence in the company. Creation of a good relationship with the customers will be the determining factor for growth and expansion of the company. Competition has built a fragile environment for businesses operation. Therefore, need to maintain customers will be of importance to supply chain management. Due to intense competition, there will be requests by the customers to have a wide range of goods for example fresh products of good quality.
Competition will impact the suppliers on cost consideration to the consumer. Due to the new competition, companies will provide good services, short lead time and good order execution. A good management of the all the function in the organization from engineering, manufacturing, procurement, marketing, and finance will ensure the reinventing of the supply chain. The authority of all the functions in the company to coordinate the activities well with autonomy will act as a way to reinvent the system (Harland 1996). The overall performance of the companies will emerge from the good coordination from all the functions to produce quality services. New competition will bring about reduced prices to favour the consumers. This will come up from the attempts by competing companies