advantages and better marketing position where as many firms have failed in their international expansion efforts as they didn’t heed the basic tenets ingrained in the critical business environments.
In today’s increasingly competitive and international free market economy contexts, transnational exchanging of technology, infrastructure and demographic movement have become increasingly important (Johnson and Turner, 2003, p. 1). The ultimate outcome of this growing importance of international business is that a customer, no matter whether he lives in Europe, Asia, Africa or Australia, will be familiar with a large number of world-class brands like Apple, Cadbury, Coca-cola, Dell, Ford, HP, Nestle, Nokia, Toyota and so on. The effect of globalization is that new brands are seemingly born global,
For this research paper, Apple Inc- specifically its Smartphone sector- has been chosen to conduct detailed analysis on the literature related to the international business and organizational factors. This research paper presents an analysis on internal and external environment of the chosen organization- Apple Inc and examines its strategies for international marketing in terms of effectiveness and usefulness for its international operation.
Apple inc, founded by Steve Jobs, Steve Wozniak and Ronald Wayne in the 1970s is one of the most internationally influential and highly successful companies of today. It is an American multinational company that designs, makes and markets PCs, portable music players, cell phones, software, computer peripheral and services. It markets through its own retailing, online stores and third party sellers (Sander and Slatter, 2009, p. 81, Linzmayer, 2004). Apple was the first mainstream marketer for personal computers and is still an important market player worldwide and it has become a niche player by setting the pace for ease of use, innovative design and customer loyalty. Apple’s story is that one off-hobby machines that a most