The Taobao e-commerce platform provides new opportunities for businesses in China, and across the world, to showcase their products to a variety of growing markets in Asia. It has recently experienced considerable growth levels due to its sophisticated technology platform and…
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These figures are expected to continue to grow with the advent of telecommunications infrastructure improvements as well as portable, mobile devices equipped with Internet applications. For businesses looking to start-up a new organisation in the Taobao environment, there are certain risks and advantages related to known consumer behaviour patterns, understood consumer shopping behaviour as well as innovation and speed of technological advances. This paper describes the opportunities and challenges in this effort.
Taobao has become so popular that it is quickly becoming the foremost leader in online product sales in China; and abroad. Built into the many technological support technologies on this platform is the ability of consumers and business leaders to use social media to connect with one another at the relationship and marketing levels. Referred to as the social media revolution, applications that allow for blog entries, discussion platforms and video-sharing capabilities have given the Internet a new presence that is readily accepted by multiple target markets (Smith 2009). Familiarity with sites such as YouTube, Twitter and Facebook are now moving into mainstream consciousness and TaoBao has actively pursued inclusion of social media platforms to enhance communications between buyers and sellers.
In terms of specific shopping behaviour in the e-commerce environment, a recent survey identified that 73.8 percent of Chinese consumers prefer to pay online using their debit and credit cards (Li & Suomi 2009). Only 28.1 percent of those surveyed still valued traditional cash purchases in the physical retail environment. Growth in the availability of credit services in China has made Taobao ideal for new businesses that are well-equipped with high quality distribution networks that can supply consumers after making an e-commerce transaction.
However, there is a disadvantage to this growth in credit card usage. Consumers in China are very price sensitive today ...
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This essay shall also provide legal advice on the course of action Freegames may take against each party and its desire to recover the domain name freepcgames.co.uk. A critical analysis of the case will also be provided to present a balance view of the merits of each case.
The traditional business processes have constantly evolved to encompass supply chain and electronic business. E-business models detail a description from the work process that has been employed in virtual or electronic environments such as the world-wide web.
Online Contracts Except the provisions of consumer credit and contract for the transfer or sale of an ownership in land, most other agreements can be transacted through online and will have the similar fundamental requisites as that of regular contracts made offline.
E-commerce is about buying and selling online through use of electronic and digital means of information processing technology (Lamont, 2001). Business transactions are carried out over electronic exchanges without physical contact. Internet comes in handy to necessitate real-time information exchange and interactions.
Unlike in the typical business store, the staff has to explain to each and every customer the features and benefits of each product. However, when running an online store, the features and benefits of each product is already provided and the customer can just browse each item.
The ethical dilemma involved is that as a young enterprise, my business needs the extra cash but then at what expense. Is it at the expense of the store’s identity? I would therefore not sell the domain since the store’s physical location on Jersey Shore has been boardwalk has been known to customers, it would be ethically wrong to sell its online address.
Farmyard nurseries has a varied special plants to market and they were hoping to expand the scope of selling these plants to the regular customers and even look into new customer base. The specialist plants have good market potential far from their existing business regions.
On the other hand, commerce involves exchange of services and products, sales and purchases within the set of a business. Therefore, E-commerce incorporates electronic means and different technologies to conduct business itself.
6 Pages(1500 words)Essay
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