We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Using a company as an example, explain the advantages and risks of green branding a product or service - Essay Example

Comments (0) Cite this document
Summary
People have become more conscious regarding the environment and they want each and every company to follow certain norms regarding the…
Download paper
GRAB THE BEST PAPER
Using a company as an example, explain the advantages and risks of green branding a product or service
Read TextPreview

Extract of sample
Using a company as an example, explain the advantages and risks of green branding a product or service

Green branding sometimes act as the unique selling proposition for a particular company or product. Green brands are actually the ones which are amongst the most sold products in the world and enjoy a better brand position (Fahey, 2007).
Automobiles are considered as one of the major source of environmental pollution in the world. Therefore it has been the need of the hour to deliver something new to the customers that will be attractive as well as eco-friendly.
Toyota is one company which has tried its best to be on the greener side. For instance, the launch of the first generation of hybrid car named Toyota Prius back in 1998 was a great effort made by the company to reduce carbon emission and even Camry, Estima, Alphard etc is considered among the green sub brands of Toyota and are the models of hybrid synergy drive technologies. Though, Toyota in itself is not environment friendly and all their cars are not among the green band wagons as the likes of Avensis and Celica. But a conscious effort on the part of Toyota is made to change their image. The change has been highly appreciable among the people, which reflect in their sales records (Bruner, n.d.).
Toyota started thinking of the environmental concerns way back in the year 1993 when it first drafted its action plan. In recent times, one of the major steps taken by Toyota towards the green branding of their company is by the formation of the Fourth Environmental Action Plan in the year of 2005. It was a vision of Toyota for the year 2006 to the year 2010 to develop a recycling based society. It was a long term oriented goal which emphasised more on the action plans which need to be undertaken for five years, so that it can bring about a considerable change in the year 2020 or at least by 2030. The company also aimed at becoming the global leader and the initiators of the total environmental change process. ... Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Using a company as an example, explain the advantages and risks of Essay”, n.d.)
Retrieved from https://studentshare.net/miscellaneous/406425-using-a-company-as-an-example-explain-the-advantages-and-risks-of-green-branding-a-product-or-service
(Using a Company As an Example, Explain the Advantages and Risks of Essay)
https://studentshare.net/miscellaneous/406425-using-a-company-as-an-example-explain-the-advantages-and-risks-of-green-branding-a-product-or-service.
“Using a Company As an Example, Explain the Advantages and Risks of Essay”, n.d. https://studentshare.net/miscellaneous/406425-using-a-company-as-an-example-explain-the-advantages-and-risks-of-green-branding-a-product-or-service.
  • Cited: 0 times
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Product and Branding Strategies
Each vehicle offers different features and each vehicle type is differentiated on the basis of its features. BMW have several competitors in the market but the main dilemma is that for every range of vehicles offered by BMW, there is a different competitor in every series.
3 Pages(750 words)Essay
Product and Branding Strategies (Starbucks)
Many competitors have entered the marketplace when they saw the first coffee house growing. Quality and high prices are not just the only attributes of the product of Starbucks Coffee. Starbucks coffee is of high quality and it is ensured that there is a consistency of quality and taste throughout the globally operating chain (Bussing-Burks, M.
4 Pages(1000 words)Essay
Take a company of your choice... Describe how you would launch a new product or service with that company using t
................. . 2.0 Methodology.......................................................................................................... 3.0 Situation and Market Analyses................................................................................ 3.1 PEST and SWOT Analyses.
6 Pages(1500 words)Essay
Branding and product life cycle
Generally product life cycle consists of four common stages, such as introduction, growth, maturity and decline. This part of the essay will discuss about these four stages of product life cycle. Introduction The introduction stage of product life cycle is characterized by the low sales growth rate of products.
4 Pages(1000 words)Essay
Branding - Lexus Car Company
Therefore, when this is put together ‘re-branding’ is then represented as ‘going back to an earlier state through moral stigmatization’. Furthermore, it is stated (Balmer, et al., 2005) that a brand consists of “a name, term, symbol, design or a combination that identifies goods or services of one seller or a group of sellers and to differentiate them from those of competitors” (p.32).
8 Pages(2000 words)Essay
Using an extended example critically examine whether the sector matrix framework gives a better strategic understanding of product markets than the concepts of product or commodity chains
The production of a single commodity might not remain confined to one particular country; it can be spread to a number of regions. Different components of a commodity can be produced in different countries
8 Pages(2000 words)Essay
Dissertation ;HOW EFFECTIVE ARE CELEBRITY ENDORSEMENTS IN CHANGING UK CONSUMER ATTITUDES ABOUT VARIOUS CLOTHING BRANDS
The study undertakes a quantitative research with a total of 100 responses. The researcher has tried to get an overall view of how the
48 Pages(12000 words)Essay
Choose a company or organisation. Suggest an additional green product or service it could offer in the market
Pampers is the top-seller amidst P&G’s portfolio of $23 billion insignia, developing round 9 billion dollars in yearly sales – more than 10 per hundred of P&G’s total (Brody 2004). If P&G’s diaper
6 Pages(1500 words)Essay
Culture, Service and Product
Since technology has improved so much, is glocalization study still important in determining business successes or failures Most often, lack of proper understanding of the cultures and traditions of the locals, communication, service and
8 Pages(2000 words)Essay
Using an extended example critically discuss the view that a sector matrix gives a better strategic understanding of product markets than the concepts of product or commodity chains
The essay below therefore analyses the features of sector matrix that improves its effectiveness in understanding the market. Furthermore,
8 Pages(2000 words)Essay
Let us find you another Essay on topic Using a company as an example, explain the advantages and risks of green branding a product or service for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us