hnique and the procedure that are used for gathering, designing, analyzing and presenting the information that can be used in making the decision of marketing (Wrenn & Et. Al., 2006).
Consumers are not only the purchaser of economic goods but they are the main fulcrum of business who adopts potential of free services, philosophies or ideas. Consumer behavior is basically a decision making process that the individuals engage themselves in when making a decision with regards to acquiring, evaluating, using or disposal of the goods after usage (Tyagi, 2004).
The tutorial begins with the definition of marketing as well as the short history of marketing. The business buying behavior has been taught in the next section which tries to focus about the business market primarily and it comprises of the organizations that are basically into manufacturing, distribution of the product and services. It is because of the huge market which has been successful in drawing attention of thousands of companies. The tutorial proposes that the understanding of the business market is quite easier in comparison to the understanding of the consumer market. In case of consumer market, there is need to build a recognizable brand which is not very important in case of business market. But there are many cases which prove that business buying is more important than consumer buying. Therefore in this section called business buying behavior, the tutorial tries to focus more on the characteristics of business buying behavior. The tutorial also teaches what exactly supply chain is. It teaches that supply chain is mostly involved in activities relating to creation of the product and delivery to the final consumers. The tutorial also emphasizes upon the ways to deal with the customers effectively and to understand the buying behavior of the customers and the methods employed by the companies to understand the decision process of the consumer. It also discusses the various factor that affect the