We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

International marketing exam - Essay Example

Comments (0) Cite this document
Summary
Market segmentation is the identification of the buyer subsets within a market, demonstrating same buyer behaviour and sharing similar needs (Croft, 1994). The world is composed of millions of buyers with their own sets of behaviour and needs which the seller has to take into…
Download paper
GRAB THE BEST PAPER

Extract of sample
International marketing exam

How accessible is the segment? Can the business obtain real data to consider the potential of the segment? Is it measurable?
Market segmentation is done to clearly identify the various categories of customers in terms of needs and behaviour to better satisfy their needs. When the sellers and firms create separate segments of customers, it makes sense and provides customers with better solutions. Different customers have different amounts of disposable income and thus different in how they view price. Through segmentation, firms raise their average prices and thus enhanced profits for the business and builds up sales.
Customer circumstances change, for instance they may shift necessitating change in buying patterns (Gunderson, 2008). When the sellers market products appealing to customers at different stages will help the firm in retaining their customers who might otherwise be tempted to switch to different products. In marketing, firms need to deliver the right message to the relevant customer segment. If the target group is too broad, there is likelihood that the main customers will be missed and that the cost of communication will rise rendering the business unprofitable. Through segmentation, the target customers are reached at a lower cost. Firms always target to increase their market share in the industry in a bid to maximize profits. Careful market segmentation and targeting will enable the businesses to achieve competitive production and costs of marketing therefore increasing the market share.
There are various types of segmentation criteria including geographic segmentation; psychographics segmentation; demographic segmentation; and behavioralistic segmentation (Weinstein, 2004). When a company Toyota Motor Company produces cars for example, it segments its market into high, low and medium income earners and produces cars that customers in each segment can afford. The company determines which vehicle features are loved by people ... Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“International marketing exam Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Retrieved from https://studentshare.net/miscellaneous/406945-international-marketing-exam
(International Marketing Exam Essay Example | Topics and Well Written Essays - 1000 Words)
https://studentshare.net/miscellaneous/406945-international-marketing-exam.
“International Marketing Exam Essay Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.net/miscellaneous/406945-international-marketing-exam.
  • Cited: 0 times
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Final exam - international relation
International relations are boosted by the economy of a country as well as the combined economy of the world as a whole. The status of peace, health as well as the extent to which these components last determines the sustainability growth levels. Sustainable development is also as a result of the interplay of economic, political, social, and cultural forces in operation within the international realms.
6 Pages(1500 words)Essay
Final exam - international law
This paper analyses the international laws with respect to the use of nuclear weapons and the evolution of international law (1864-1993) to shape and modify the rules of war and armed combat. Use of Nuclear weapons On July 8, 1996, the World Court, the International Court of Justice at Hague, banned bomb.
6 Pages(1500 words)Essay
Marketing - Exam on Marketing
Integrated marketing communications is a comprehensive approach to marketing and advertising that is customer centric and data driven. Within this spectrum of understanding integrated marketing communications involve the development, coordination or an organization’s advertising strategies and resources.
3 Pages(750 words)Essay
International business paper exam
The modern world-system originated around 1500. In parts of western Europe, a long-term crisis of feudalism gave way to technological innovation and the rise of market institutions. In the twentieth century, the world-system reached its geographic limit with the extension of capitalist markets and the state system to all regions.
5 Pages(1250 words)Essay
Marketing Exam Question (Marketing Mix)
Small Business Development Corporation (SBDC), (2005) says: ‘Creating differential advantage will ensure higher profits for the business for without it, customers will make their buying decision based solely on
3 Pages(750 words)Essay
Exam
1. RESEARCH: Explain how your research question can be examined through various different qualitative, quantitative and mixed designs using examples from the
24 Pages(6000 words)Essay
Marketing exam
The notion of internal marketing is broader than just communication tactics and employee meetings in order to build employee satisfaction. Instead, internal marketing deploys strategic tools to assist organization in achieving its objectives. Internal
17 Pages(4250 words)Essay
Marketing exam
In short, marketing is the bridge between the customer and the producer (Kurten, 2007). Through marketing, the supplier is able to satisfy, identify and retain the customer. Marketing is based on nine
3 Pages(750 words)Essay
EXAM PREPARATION (MARKETING RESEARCH)
Some of the issues may require simple answers like yes or no. For instance, when assessing whether gender has any influence on the consumer preference, one should include an issue that seeks to identify the sex of the
6 Pages(1500 words)Essay
Marketing Research (Exam Preparation)
Another market that is feasible for the company to penetrate are the government officials who can derive the benefits of the product. Another market that the company is
6 Pages(1500 words)Essay
Let us find you another Essay on topic International marketing exam for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us