Currently, Fashion Sense is based on providing popular wear to teenagers and young adults. However, most of this caters to the youth that are in the United States. Since Fashion Sense is at an international level, there is the need to find popular trends that are based on newer concepts and fusion wear that can be used in different countries. To begin, Fashion Sense will need to develop a line of products and second brand name that can be used within a different market. To begin, there will be an analysis of the most popular areas that are looking into international trends which are considering the option of moving into Western styles. Fusion wear is now becoming popular in places such as Singapore, Eastern Asia and parts of India. However, the melting pot regions in these areas are also known to be more conservative than most of the Western wear styles. For Fashion Sense to move into this region is the need to develop a new line of products that is specific to each area, specifically with a focus on trends and styles that are incorporated into the Eastern regions (Patel, 2010).
Since international trends are becoming more popular in Eastern regions, but there are still cultural borders, Fashion Sense will be most effective by looking into a product line and brand name that is specific to each region. Creating a brand based on western wear while combining different aspects of ethnic looks will provide an appeal for trends that can easily be accepted in the culture while remaining fashion forward. More importantly, this line of products will help to diversify and establish the product line of Fashion Sense. By creating this branch of products, there will be the ability to move into more than one target market for youth while remaining fashion forward with the line of products.
The traditional promotions of Fashion Sense will be the first way in which the line is promoted. The marketing mix of the product, price, place and promotion will be