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MKTG 3000 - Essay Example

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This ad was prepared for Masterfoods Bounty Chocolate. The caption of this ad is eye catching just like the photograph. The caption says two…
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MKTG 3000
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MKTG 3000

The public who attracted towards this ad will take more time in analyzing the features of this advertisement.
The theme of this ad is that the two pieces of Bounty chocolate available in the chocolate packet displayed in the picture are not mere chocolates, but “Two pieces of paradise“ just like the two thighs of the female model represented in the advertisement. The ad tried to keep consistency in its theme as the model has wore only two pieces of dress and the entire picture consists consist of only two other objects; a coconut tree and a beach. The coconut tree moving in the wind and the beach at the backdrop are giving more pleasant feelings to the viewers of this advertisement. This advertisement ask the readers to enjoy the taste of the Bounty chocolate just like they are enjoying the thighs of the female model presented in the advertisement.
The above advertisement clearly shows that how fierce is the competition in the food market. The advertisers are not taking any ethical means while preparing their advertisements. Their intention is only to catch the attention of the public and for that purpose they are ready to go up to any extent. I don’t think the above advertisement may succeed in increasing the sales of the Bounty chocolate beyond certain limits. Current consumers are more aware of the quality of the goods they are purchasing rather than the attractiveness of the advertisement. At the same time, because of the variety displayed, the above advertisement may catch the attention of the teenagers. The intention of the advertiser might be the same also.
The intrusion of television and internet like medias decreased the demand of magazine and journal like print medias. People are spending less time for reading printed articles nowadays and therefore printed ads are not reaching the eyes of the public adequately. If the printed ads are not much good in catching the attention of ... Read More
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