Masterfoods Bounty Chocolate - Two Pieces of Paradise - Essay Example

Those who come across this ad will not take their eyes off from this picture because of the sex-provoking energy involved both in the photograph and the caption. The public who is attracted to this ad will take more time in analyzing the features of this advertisement.

The theme of this ad is that the two pieces of Bounty chocolate available in the chocolate packet displayed in the picture are not mere chocolates, but “Two pieces of paradise“ just like the two thighs of the female model represented in the advertisement. The ad tried to keep consistency in its theme as the model has worn only two pieces of dress and the entire picture consists consist of only two other objects; a coconut tree and a beach. The coconut tree moving in the wind and the beach at the backdrop are giving more pleasant feelings to the viewers of this advertisement. This advertisement asks the readers to enjoy the taste of the Bounty chocolate just like they are enjoying the thighs of the female model presented in the advertisement.

The above advertisement clearly shows how fierce is the competition in the food market. Advertisers are not taking any ethical means while preparing their advertisements. Their intention is only to catch the attention of the public and for that purpose, they are ready to go up to any extent. I don’t think the above advertisement may succeed in increasing the sales of Bounty chocolate beyond certain limits. Current consumers are more aware of the quality of the goods they are purchasing rather than the attractiveness of the advertisement. At the same time, because of the variety displayed, the above advertisement may catch the attention of teenagers. The intention of the advertiser might be the same also.

The intrusion of television and internet-like media decreased the demand for magazine and journal-like print media. People are spending less time reading printed articles nowadays and therefore printed ads are not reaching the eyes of the public adequately. If the printed ads are not much good at catching the attention of the public, the advertiser may fail in his attempt to promote the product or service. So the aim of the advertiser is to conquer the attention of the readers in the first instance itself and for that purpose, the sex theme is used widely in advertisements. No other theme can attract the entire human being just like the sex theme. Biologically, all people, irrespective of children or adults, male or female, are vulnerable to sex-related themes and the advertisers are capitalizing it cleverly through the careful blending of sexual themes with the advertisements of products and services.

It’s up to each of us to decide what we should eat. At the same time, we are constantly bombarded with images that may catch our attention towards it. I don’t think incorporating sexual visuals into the food advertisement is a good practice. Sexy female models are used for advertising everything in this world. In other words, the advertisers are banking on sex-provoking abilities or features of the model in order to sell their product rather than concentrating more on conveying the quality of the product in a direct manner. Read More