The first group comprising of 12 million investors want to pass on investment decision burden on other. The next group consisting of 3 million investors are able to take their own investment decisions. The leftover 15 million investors need proper advice and education for investment proposes.
The primary requirement of the customers of Schwab is price and the corresponding security of their invested money. Trust is the most important component that builds customers’ confidence, which can be achieved by providing quality services. Therefore, the customers want lower price from Schwab for the services, information and advice it provides regarding the investment.
The business model for Charles Schwab Corporation is based on transaction. The core operation area of the company is to provide services to the investors. The services provided by Schwab can be termed as financial services for investment purposes. Specifically, it provides financial services related to security brokerage. In order to develop conventional business model, it has introduced several innovative technology in service model to cater to its customers. This has lead to significant growth of the company. For convenient services, it has developed ‘telebroker’, ‘Schwablink’, ‘eSchwab’ and ‘onesource’.
Schwab generates its revenue from the brokerage commission paid by its client for investment transitions. With the help of its conventional business model, it has been able to offer services like brokerages at a lower commission. In 1991, it became famous as low-cost broker. It made forward integration by purchasing Mayer and Schweitzer which helped the company to reduce bid-ask spreads. The company earns around 50% of its revenue from its commissions, 13% from principle transaction and rest from mutual fund services and interest revenue.
During the late 1990s, the popularity of the internet increased significantly which revolutionised