Public relations is the maintains of the bilateral relations, which are usually among people, or in the company, association, or individual consider in the eyes in different areas (Dave Ross). We can define new media as an activity of interaction that is used in different ways…
As we defined the new media in the previous paragraph as a process of communication, organization, or the dissemination of information through newspapers; Internet; or other methods. So the challenge that we are facing nowadays is a modern means of changing. Challenge of new media has many different aspects, however we will consider three different categories such as, Environment; transmission; format; Hardware and software. First of all Environment challenging, the perfect way to deliver information to the end users is required to have the latest software and hardware to deliver information clearly. The challenge that we have is how to deliver information and their influences in different places to our end- users. Secondly Transmission, Renaissance communications technology are gradually evolved, the cost is declining sharply, and more opportunities are available to us and most of us use the information to transfer information to external audiences (end users).. Thirdly Format, new format are being developed by some leading companies so that the ability to deliver information and see the new environment is made easy. Furthermore, public relation would like to pave out a way for our generation so that information is delivered perfectly. The difficultly we face is to re-consider the formation of formats in our needs.
There are restrictions in the new media, and the impact of the power of information in crises. It is here now, I refer to the booze pages of swans and lies, which may affect the structures of power in the new media (Guy Gabriel). We will need to consider the traditional media, because of the new limitations that the new media is providing. It has several aspects which need to be analyzed: first of all, that media now has reached its peak and is touching the masses of this world. Secondly, the sensitivity of the information in the media has reached its peak too. Thirdly, new devices being introduced in the market are also ...
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Cultural variety is the quality of having miscellaneous or divergent cultures, as opposed to having a monoculture. Cultural diversity does not usually foster international monoculture or the homogenization of dissimilar cultures. This term can also describe different cultures valuing each other’s disparities.
According to the paper Movement, action, and light have all been improved by technologies that are smaller, more independent and advanced to a point where it seems that magic is created within the framework of a window. New media technologies are playing an artistically important role in the creation of contemporary fashion window displays and are increasing the level of promotion and exhibition that can be observed.
Some of the most commonly used types of new media include social networking websites, video ads, banner ads, bluetooth, and blogs. Interactivity is the most common and attractive feature of all of these new media types. Melanson (2011) asserts, “As new media is constantly evolving to connect to as many different platforms and people as possible, one of its most defining characteristics is interactivity”.
In the past 20-30 years, information communication technologies (ICT) have fundamentally restructured the tourism industry in different ways, including how the tourism related information is delivered to the potential consumers by the suppliers, the ways the consumers make payments for travel and plan for the trip (Buhalis and Law, 2008).
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ge amount of information into a very small concrete space, and simply requires a computer to process different types of information (as cited in Gane & Beer, 2008, pp. 7-8). In short, it makes vast volumes of information of any kind be accessible in the simplest form and the
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