As we defined the new media in the previous paragraph as a process of communication, organization, or the dissemination of information through newspapers; Internet; or other methods. So the challenge that we are facing nowadays is a modern means of changing. Challenge of new media has many different aspects, however we will consider three different categories such as, Environment; transmission; format; Hardware and software. First of all Environment challenging, the perfect way to deliver information to the end users is required to have the latest software and hardware to deliver information clearly. The challenge that we have is how to deliver information and their influences in different places to our end- users. Secondly Transmission, Renaissance communications technology are gradually evolved, the cost is declining sharply, and more opportunities are available to us and most of us use the information to transfer information to external audiences (end users).. Thirdly Format, new format are being developed by some leading companies so that the ability to deliver information and see the new environment is made easy. Furthermore, public relation would like to pave out a way for our generation so that information is delivered perfectly. The difficultly we face is to re-consider the formation of formats in our needs.
There are restrictions in the new media, and the impact of the power of information in crises. It is here now, I refer to the booze pages of swans and lies, which may affect the structures of power in the new media (Guy Gabriel). We will need to consider the traditional media, because of the new limitations that the new media is providing. It has several aspects which need to be analyzed: first of all, that media now has reached its peak and is touching the masses of this world. Secondly, the sensitivity of the information in the media has reached its peak too. Thirdly, new devices being introduced in the market are also