Their core competency lied in their ability to use minimal production processes to deliver fresh juices to their customers. However, with the recent press release, the stakes and brand name of the company has been put in line and immediate action has to be taken to rectify the miss-doings.
The most important thing for now is to re-gain consumer confidence in Odwalla products and keep the brand name and reputation of Odwalla intact. As a consequence, it is important, that Odwalla tries everything in hand to avoid giving this case anymore footage than it already has been given. Confronting the health organization directly and upfront can be risky as the situation might get further aggravated, resulting in further tarnishing of company image.
The most viable feasible option would be to get in touch with the research and development department of the health organizations, justify the company’s stance and processes employed to produce the juice and hold the matter resolved through negotiation. See, if there were other ways through which these bacteria had spread. If this doesn’t work out, then work on tentative deadlines, to improvise all production processes and to ensure that the Odwalla juices that are produced are bacteria free.
Conduct an in-house research to see where the crux of the problem lies. If it indeed lies with the company’s production processes, then offer complete refund of all products sold in the current month, till as such date that the processes are again revamped.
The primary aim of this letter is to keep you in loop about some changes that the organization is going through where the production processes of our juices is concerned. We have always been completely committed to providing our customers, the value that they are willing to pay for via our juices and shall continue with the same practice. The changes have been decided to take effect, after the management’s deliberation in to