and use a variety of e-commerce applications, which make their businesses more efficient and help them to meet the most sophisticated customer needs.
Generally, e-commerce applications cover a variety of systems and techniques, which businesses and entrepreneurs can use to meet their business and consumer objectives. Supply chain management, e-tailing and procurement, auction, commercial websites, and search engines are widely used to promote the popularity and efficiency of online businesses. In this context, a supply chain is, probably, the most popular and well-known form of e-commerce application. A supply chain can be generally defined as “a set of relationships between a number of companies who have a symbiotic relationship with each other in that one company supplies commodities or services to other companies which, in turn, supply commodities or services to other companies, and so on” (Kalakota & Robinson, 2005). That e-businesses all over the world apply to the benefits of supply chains is not surprising, for the latter have already become a conventional form of making business and an efficient instrument of establishing close relationships between suppliers and customers, as well as between them and their partners. However, supply chain management solutions would not suffice, to bring e-commerce to the current point of evolution: today, businesses and entrepreneurs online can use a variety of other applications, including e-tailing and procurement.
E-tailing is a popular form of making business online, which implies the use of archetypal solutions similar to those at Amazon.com. E-tailing is the general form of selling goods online, and is often treated as a synonym to e-commerce, e-business, and business-to-customer transactions online. Amazon is, probably, the brightest example of how e-tailing works in practice: Amazon encompasses a variety of different applications and solutions that allow customers making purchases online, tracking their