The findings from the primary study have been compared with the existing theories of human resource management. The study shows that Fiat follows effective HR strategies that should be emulated by every organization in the globalised world.
Fiat, a renowned brand, is the largest automobile manufacturer in Italy and also holds considerable market share in the overseas market. Fiat is the abbreviation of ‘Fabrica Italiana Automobili Torino’. The firm manufactures cars that cater to almost all the segments of the market. The company was established in the early years of the industrial revolution, precisely in 1899. Its first production commenced in the year 1900, with employee strength of over one hundred fifty workers. The famous logo of the company was adopted in the year 1904. The logo gained gradual acceptance and is still recognised as a global brand. The company has grown by leaps and bounds and has a significant market share in the automobile segment (Fiat-a, 2010). In addition to cars, Fiat also manufactures tanks, railroad vehicles etc. In addition to Italy, the firm has its production units based in Brazil, Poland and Argentina. The company is also known for its innovations in the field of automobiles. An example in this regard is the “Centro Ricerche Fiat” (Fiat-b, 2010). This is a unit that has been developed by Fiat and is based in the Italian town of Orbassano. This division deals with research and development in the field of automobile engines and vehicle systems. Innovation is the buzzword in this unit. Some of its notable contributions in the field of research and development are “Legambiente 2000” (Common Rail Diesel engine Technology). The unit also received the Ferrari technology award for development of the hybrid methane engine. Some other notable achievements of this unit are the creation of multi jet engine and also the design of models like Idea, Punto, Panda and Stilo (Fiat-b,