We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Coca Cola in India - Case Study Example

Comments (0) Cite this document
Summary
In order to explain the facts relevant to the ethical issue in the case study, it is imperative to begin by explaining the meaning of ethics. Ethics is primarily concerned with distinguishing between what is good and bad particularly in the operations of an organisation where…
Download paper
GRAB THE BEST PAPER
Coca Cola in India
Read TextPreview

Extract of sample
Coca Cola in India

There were also allegations of racial discrimination where African Americans were looked down upon even in decision making. A lawsuit that ensued created a bad reputation for the organisation. In the spirit of fairness and equality at workplace, it is morally bad to discriminate another employee on the basis of race.
Children in Belgium became ill after drinking Coke that was bottled at a local place in Antwerp. More cases were reported and this led to the recalling of about 17 million cases of coke. Coca cola’s Kinley water had pesticide residue which was 15 % above the expected level by the European Economic Commission (EEC). Though lower than other beverages, Coca cola decided to remain silent about the issue which is unethical in business practice. Threatening the Center for Science and Environment (CSE) by Coca cola is suspicious in it operations. This is even followed by newspaper adverts warning the customers to review the results of the tests to be conducted.
2. The single most important ethical issue obtained from the facts raised in Coca cola’s case study is marketing of products that are not suitable to be consumed by human beings. Indeed, the tastes conducted showed that Coca cola’s products contain above the average levels of pesticides which are harmful to human health if consumed. The organisation takes advantage of the less stringent regulations of the cool drinks industry and continues to operate like that which is unethical especially when a big multinational company like Coca cola is involved in such kind of practice. Remaining silent after discovering that the products contain some pesticides is tantamount to unethical behaviour in business.
3. The three alternative resolutions to the ethical issues raised in the case study involve recalling the affected batches of the products from the market so as to ensure safety ... Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Coca Cola in India Case Study Example | Topics and Well Written Essays - 500 words”, n.d.)
Retrieved from https://studentshare.net/miscellaneous/407700-coca-cola-in-india
(Coca Cola in India Case Study Example | Topics and Well Written Essays - 500 Words)
https://studentshare.net/miscellaneous/407700-coca-cola-in-india.
“Coca Cola in India Case Study Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.net/miscellaneous/407700-coca-cola-in-india.
  • Cited: 0 times
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Coca Cola
Coca Cola Amatil has over two hundred product in the market including mineral waters, energy drinks and juices besides the four leading brands. Coca Cola Amatil Australia is a dominant market player commanding the largest market share in the soft drinks industry in Australia.
20 Pages(5000 words)Case Study
Case study for Coca Cola Marketing Analysis
This has resulted to an increasing market base for the good and services produced in a given entity. Technological advancements have led to increased competition in the global market as small companies can compete with major companies. Small companies have integrated online marketing in their sales and this has enabled them to boost their sales in spite of having inadequate capital and presence in most parts of the world (Michaels 17).
8 Pages(2000 words)Case Study
Coca Cola and their Marketing techniques
Griggs Candler purchased a stake of the company in 1887 and the company was named the coca cola company. Benjamin Thomas and J. whitehead bought the exclusive rights of the company in 1899 who founded the Coca-Cola bottling company. During the second world war the company sold soft drinks to US soldiers and as a result the company set up bottling plants in other regions, this led to the wide spread popularity of the drink all over the world which was as a result of US soldiers when they returned home from the war.
9 Pages(2250 words)Case Study
Coca-Cola India
However, the company was not ready to dilute its stake and hence decided to close down all operations in the country and exit. After some years, the company again had plans to re-enter and conquer the Indian market and hence, CCI re-entered the Indian beverage market in the year 1993 (Research) (ICFAI Center for Management Research).
4 Pages(1000 words)Case Study
Strategic Business Plan for Coca Cola
The strategic business plan depends on effective practice of sustainability theories as well as those of competitive advantage. The company that will be dealt with in this paper is the Coca Cola. Coca Cola is a company that has its headquarters in Atlanta, Georgia.
26 Pages(6500 words)Case Study
FORCES IN INTERNATIONAL BUSINESS
The impact of Socio-cultural force can be better understood by using Hofstede's cultural dimension model. Through this model one can see how socio-cultural forces affect various management processes and decision making like organization design, product design, conducting negotiations etc.
10 Pages(2500 words)Case Study
Marketing Strategies of Coca-Cola
The focus of the book is to show via any organization what marketing is, how this organization uses marketing strategies and techniques, why marketing is essential to Coca-Cola and how its use of marketing has changed and will change in the future. The task of writing marketing strategies of a global company is as challenging as the work of writing a big book, particularly when the author is known for her vigorous research and has made her mark in the American Business Schools and in Business institutions in Asia.
14 Pages(3500 words)Case Study
Market Segmentation by Coca Cola
Differentiated marketing has been the strategic choice for Coca Cola. They segmented the market By size: Bottles by various sizes are targeted on volume users such as 2 litters bottles is targeted on heavy consumers for family but small bottle of 200 ml is targeted on individuals who consume from shops individually or in groups.
4 Pages(1000 words)Case Study
Coca-Cola in India
Furthermore, Coca Cola did not win any friends by the hostile and combative manner that they denied the allegations that were brought against them. Lastly, sending the Coca Cola samples off to a lab in the former colonizer’s home country (England) was a
2 Pages(500 words)Case Study
Coca-Cola India
a-cola Company constitutes one of the American multinational corporations dealing with manufacturing, retailing, and marketing of non-alcoholic beverage (Banerjee, 2009). The company is headquartered in Atlanta, Georgia, but has done vast investments in other countries including
2 Pages(500 words)Case Study
Let us find you another Case Study on topic Coca Cola in India for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us