In order to explain the facts relevant to the ethical issue in the case study, it is imperative to begin by explaining the meaning of ethics. Ethics is primarily concerned with distinguishing between what is good and bad particularly in the operations of an organisation where…
There were also allegations of racial discrimination where African Americans were looked down upon even in decision making. A lawsuit that ensued created a bad reputation for the organisation. In the spirit of fairness and equality at workplace, it is morally bad to discriminate another employee on the basis of race.
Children in Belgium became ill after drinking Coke that was bottled at a local place in Antwerp. More cases were reported and this led to the recalling of about 17 million cases of coke. Coca cola’s Kinley water had pesticide residue which was 15 % above the expected level by the European Economic Commission (EEC). Though lower than other beverages, Coca cola decided to remain silent about the issue which is unethical in business practice. Threatening the Center for Science and Environment (CSE) by Coca cola is suspicious in it operations. This is even followed by newspaper adverts warning the customers to review the results of the tests to be conducted.
2. The single most important ethical issue obtained from the facts raised in Coca cola’s case study is marketing of products that are not suitable to be consumed by human beings. Indeed, the tastes conducted showed that Coca cola’s products contain above the average levels of pesticides which are harmful to human health if consumed. The organisation takes advantage of the less stringent regulations of the cool drinks industry and continues to operate like that which is unethical especially when a big multinational company like Coca cola is involved in such kind of practice. Remaining silent after discovering that the products contain some pesticides is tantamount to unethical behaviour in business.
3. The three alternative resolutions to the ethical issues raised in the case study involve recalling the affected batches of the products from the market so as to ensure safety ...
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This has resulted to an increasing market base for the good and services produced in a given entity. Technological advancements have led to increased competition in the global market as small companies can compete with major companies. Small companies have integrated online marketing in their sales and this has enabled them to boost their sales in spite of having inadequate capital and presence in most parts of the world (Michaels 17).
Griggs Candler purchased a stake of the company in 1887 and the company was named the coca cola company. Benjamin Thomas and J. whitehead bought the exclusive rights of the company in 1899 who founded the Coca-Cola bottling company.
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The strategic business plan depends on effective practice of sustainability theories as well as those of competitive advantage. The company that will be dealt with in this paper is the Coca Cola.
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The focus of the book is to show via any organization what marketing is, how this organization uses marketing strategies and techniques, why marketing is essential to Coca-Cola and how its use of marketing has changed and will change in the future.
The task of writing marketing strategies of a global company is as challenging as the work of writing a big book, particularly when the author is known for her vigorous research and has made her mark in the American Business Schools and in Business institutions in Asia.
Differentiated marketing has been the strategic choice for Coca Cola. They segmented the market
By size: Bottles by various sizes are targeted on volume users such as 2 litters bottles is targeted on heavy consumers for family but small bottle of 200 ml is targeted on individuals who consume from shops individually or in groups.
Furthermore, Coca Cola did not win any friends by the hostile and combative manner that they denied the allegations that were brought against them. Lastly, sending the Coca Cola samples off to a lab in the former colonizer’s home country (England) was a
a-cola Company constitutes one of the American multinational corporations dealing with manufacturing, retailing, and marketing of non-alcoholic beverage (Banerjee, 2009). The company is headquartered in Atlanta, Georgia, but has done vast investments in other countries including
2 Pages(500 words)Case Study
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