The research tries to find out the market potential of the Chinese consumer market. It also tries to find out the effectiveness of the present business plan of the organization and also its effectiveness in the Chinese market. This is because of the fact that different nations exhibit different buying behaviour which requires a different strategy. The study would try to formulate the best possible strategies for the organizations so that it gains a significant market share in the Chinese market.
The main objective of the study is to analyse the effectiveness of the business model of Argos in the Chinese markets. The study would try to analyse the business plan of Argos and would find out whether the same model can be effectively applied in the Chinese market to gain sustainable competitive advantage.
Research questions provide the details of the main research. These questions provide an insight into the main subject of research. They convert the main topic of the study into answerable form of questions. The two main factors associated with research questions are framing answerable questions and making the correct questions. The research questions must be answered by the application of various scientific methods. The selection of a research topic must be followed by the framing of the hypothesis for the research. The nature of the questions should be such that these questions are reproducible when the research question is again presented under the same set of conditions. The selection of research questions is followed by the selection of the right combination of variables to answer the main research question (Bordens,2006, p.34).
The main focus of the present study is to analyse the effectiveness of the business model of Argos in the Chinese consumer market. The research tries to analyse the consumer buying behaviour of the Chinese consumers and tries to analyse whether