However, as Sexton (336) suggests, the graphic design should not be a cause for the visitors’ distraction; and there should be something new with the blog regularly so that it would retain visitors.
The voice of the blog also is an important factor because only a blog with authentic voice can retain the visitors for future sales (Webber and Webber L: 20). It means, if the blog does not have a personal feel, it will not succeed in building social networks.
Furthermore, it is advisable to attach RSS feeds (Rich Site Summary) to the blog so that the visitors can know whenever a new post is published; and also the RSS feeds allow the blogger to post content from any website with RSS feed (Michie: 268). Another essential feature the blog should have is the guiding links to other sources and older posts of the same blog.
The networking and the community building is the core component of a successful blog because it will open up new opportunities and relationships which will enable cross-promotion through guest blogging (Gunelius: 471). Guest blogging is an effective alternative to ease the tension on the paucity of ideas for further posts. Moreover, it would make the blog more attractive and effective as it maintains diverse posts from guest bloggers.
As mentioned earlier, in order to maintain a blog reader friendly, it should be updated frequently with new posts and necessary ingredients. It is always better to avoid ghost writers for creating new posts for your blog; and in the same way if the blog allows user’s comments there should be provision to prune the unfavorable comments and spam messages (Webber and Webber L: 20).
The success of a blog depends on the time and effort spent on its maintenance and promotion. It is not easy for a blog to obtain visitors since there are hundreds of sites and blogs which use the virtual space for