Its role in enhancing awareness of an organization’s public image is normally magnified when used in concurrence with public relations. In this regard, the objective of the essay is to explain how networking is used in conjunction with public relations. Likewise, the discourse would provide at least two (2) examples of how successful entrepreneurs have used public relations and networking to their business advantage.
An organization and its products or services can come to the attention of the public through being newsworthy. The public is a general market that deserves to receive facts and information on what the organization offers and thus, further spreads the information to others who were not initially recipients of relevant corporate information.
Public relations are thus a critical communications tool that organizations use to enhance their corporate image. According to Lancaster, public relations was defined by the Institute of Public Relations (IPR) as “the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation and it’s public’” (n.d., par. 8). Networking is an instrument used in conjunction with public relations to ensure the swift development of contacts and expand the reach of information to more people at a shorted amount of time. In an exhibit, for example, an organization can present a new product offer which would be launched in the market. The product could be an innovative health drink which would significantly lower blood sugar and cholesterol at the same time. It invites various stakeholders, customers, suppliers, media, and local or state representatives to view the product and to hear testimonies of those who benefitted from it. As emphasized by Lancaster, “there is often a strong ‘entertainment’ component to exhibitions with stands offering complementary
The term networking has been defined as “developing and using contacts made in business for purposes beyond the reason for the initial contact” (Entrepreneur, 2010, par. 1). The development of contacts has revolutionized awareness and distribution of products and services in…
The author explains that as an initiative to encourage people to give up smoking, a campaign tagged ‘Stoptober’ has been launched in October 2012 in an attempt to urge UK’s 8 million smokers to quit or at least try to stop smoking for 28 days in October. This was the first ever mass quit attempt staged in the belief.
1. Principles of Public Relations (PR) To paraphrase Cutlip, Center and Broom (2000, qtd in Noble and Watson, 2005), “Public Relation is the management of function that identifies, establishes and maintains mutually beneficially relationships between an organization and the various publics on whom its success or failure depends (22).” The practice of Public Relation or persuasion should be anchored on the following principles so that a professional may ethically practice such profession.
As a result, other leading companies and organizations followed the enormous success of the political strategy of Obama as it is the work of Public Relations. With the advent of technology comes the rebirth of public relations. When Web 2.0 prompted the introduction of Social Media, so as the evolution and rise of PR 2.0 which allows the use of multimedia to enhance and improve the way public relations is conducted by the practitioners.
Public relations play an eminent role in this regard. The canvas of public relations can be sketched widespread because there are several fields that emerge to formulate this important phase. Establishing workplace environment that would benefit all the employees equally is beneficial.
– Botan and Hazleton (2006, p. 6) It is evident from the above statement that public relation theories are a relatively contemporary topic among research scholars, and the formal theoretical model of public relationship was postulated not more than 30 years ago.
The focus of this paper the significance of search engine optimization (SEO), Really Simple Syndication (RSS) and social communication networks have impacted PR. According to Christ (2007) these are among the most important information and telecommunication trends that are poised to change the industry.
Public relation is a very important aspect of business that provides the necessary support to deal with internal and external stakeholders. Public relations does not deal directly with marketing efforts, but it’s the campaigns and activities associated with the