Therefore, governments take great steps to enhance the GDP of their country. Money flowing into different industries of a country eventually translates into an increased GDP and higher economic results.
One of the industries of a country that needs to flourish is the Tourism Industry. The reason is that this industry attracts the money of foreign investors or residents, and it flows in the financial system of the country that is providing tourism opportunities. This rule is not an exception in the case of Australia. Australia’s tourism activities range from accommodations and car hires to cruise operation and theme parks and major attraction operations. In the year 2005-2006, private businesses spent $840 million on the marketing of tourism related activities; this was a 9.9% increase over year 2003-2004 marketing expenditure. Among this, most of the expenses were accounted to marketing targeted at the domestic travelers (74%), compared to international travelers which accumulated up to 26%1. In the year ended 2009, the industry experienced an Internal Consumption of $92,003 Million, comprising primarily of International consumption of $23,546 Million and a domestic consumption of $68,456 Million. The figures also show that more focus is given to domestic travelers relative to international holiday makers. The total direct tourism inflow to the GDP in the system came out to be $32,828 Million in 20092. The tourism contributed a total of 2.6% of the GDP in the year ended 2009; which was a decrease of 0.2% compared to the previous year. The reason behind this was that the Australian economy boosted up, and more people travelled overseas rather than internally, which created a plunge in the value of Tourism industry.
Australian economy basically measures the effect of tourism activities by the demand that is created by the travelers and the tourism products and services by the domestic producers. The biggest