H. L. , Goodall , S., Schiefelbein, J. 2010) . The article essentially seeks to establish a paradigm of behavior that can be attributed to the culturally homogeneous workers and then their response to the heterogeneous work place environment.
While global communication processes in business environments have both a typology of characterization and cultural pluralism as pre-determinants, there is also a system of category constructs in an otherwise complex and dynamic situation mediated communication environments. Despite a lack of research in to information dissemination process and language as heuristics directly related to global business communication environments there is still a greater effort by serious researches to establish parameters of reference for meaningful category construct in dynamic culturally plural communication contexts.
The article has invariably touched on how the workplace context determines almost virtual communication scenarios theoretical dimension apart the authors have delineated a host of cultural constructs including language and information as pre-determinants of an otherwise non cohesive and heterogeneous work environments. Despite this authors have persisted in constructing a more cohesive alternative approach to understanding work place dynamics in professional business communication processes. Their culture perspective is directly related to inter cultural communication as a dynamic relationship between and among fellow workers. The contextual influence and rational behavioral heuristics have not been ruled out by the authors either. In fact their argumentative posture on “culture-in-context” is supported by a number of other influential writers as a paradigm of professional communication in the work place context, though many such writers do not necessarily subscribe to the idea of endogenous cultural influences riding roughshod over facilitative