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Marketing of Service- R Cubed Case Study - Essay Example

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Through internal marketing R Cubed has made promises with its service providers and encouraged them to offer best services to the clients. Human resource strategies provide the best way to the company to show concerns of the company towards employees.
Theoretical human resource strategies which increase service quality by people include hiring the right people, developing the people, providing people needed support systems and retaining the best people.
The underline belief based on which recruitment strategy of R Cubed was defined was to recruit people who knew what they were doing and had experience to achieve personal and company goals. Senior consultants from the market were hired and to reduce authoritative culture no ‘junior’ positions were defined. Moreover, the people who R Cubed hired to deal with the customers were not the researchers but they were the experienced managers who could better guide the customers by providing them excellent information.
Various human resource strategies were introduced at R Cubed to keep the people motivated and to enhance their continuous development. The four months planning cycle was introduced in which all employees used to go off-site for review planning and discussion. Another aim of this strategy was to enhance employee participation and training them. R Cubed also conducted Ops meetings on weekly basis so that all employees could understand the operations of various departments
Actually it was the belief of R Cubed’s owners that learning environment and organization structure allow individuals to flexibly set their own pace. Education budget for each employee from support staff to director level equivalent to 10 percent of their gross salary was set. At the same time to achieve company objectives, the education budget was given on “use it or lose it” basis.
Moreover, with the exception of sales staff, ...Show more


The three internal “Rs” including Rewarding, Reflection and Recognition were defined for all staff. The human resource strategies defined by R…
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